María del Pilar MIRANDA-GUERRA, Naomi Francesca AVILA ARELLANO, Jenny Merly GARAY CONDORACHAY, César Enrique VERASTEGUI RAMOS
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Abstract
Conventional marketing strategies have lost effectiveness by not taking into account as distinctive aspects the changes that society has experienced, such as the growth in consumers' environmental awareness, which is in line with the degradation of our environment.
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