For the Betterment of All: Motivating Factors With Significant Impact on Annual Giving Practices in Independent Schools

IF 1.3 4区 教育学 Q2 EDUCATION & EDUCATIONAL RESEARCH Teachers College Record Pub Date : 2023-10-18 DOI:10.1177/01614681231206637
Laura Reardon
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引用次数: 0

Abstract

In an increasingly individualistic society in which the economic forecast has been uncertain for the past several years, independent schools have struggled to understand donors’ motivations for giving. In addition, schools continually examine the way their annual giving campaigns articulate how donors’ gifts align with the schools’ missions and future strategic goals. This case study aims to form an understanding of giving practices for independent schools. Because annual giving is central to the financial sustainability and success of a school, this study’s aim is to fully examine the extent to which school constituents (parents, grandparents, alumni, faculty members, parents of alumni, administration, and students) are involved in the annual giving process and aware of its impact. There is a distinct disparity in the outcome of fundraising efforts of long-standing independent schools and institutions with existing endowments and newer independent schools. The question becomes, How do the latter schools better educate their constituents about the importance of the annual fund? Using qualitative data elicited from survey and interview methods, this study examines the motivating factors that have a significant impact on annual giving practices.
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为了所有人的改善:对独立学校年度捐赠实践有重大影响的激励因素
在一个日益个人主义的社会中,过去几年的经济预测一直不确定,私立学校一直难以理解捐赠者的捐赠动机。此外,学校不断检查其年度捐赠活动的方式,清楚地说明捐赠者的捐赠如何与学校的使命和未来的战略目标相一致。本案例研究旨在形成对私立学校教学实践的理解。由于年度捐赠对学校的财务可持续性和成功至关重要,因此本研究的目的是全面检查学校成员(家长、祖父母、校友、教职员工、校友家长、管理人员和学生)参与年度捐赠过程并了解其影响的程度。历史悠久的独立学校和拥有现有捐赠基金的机构与新成立的独立学校的筹款结果存在明显差异。问题变成了,后一种学校如何更好地教育他们的选民关于年度基金的重要性?本研究利用调查和访谈方法获得的定性数据,探讨了对年度捐赠实践产生重大影响的激励因素。
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来源期刊
Teachers College Record
Teachers College Record EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
3.20
自引率
0.00%
发文量
89
期刊介绍: Teachers College Record (TCR) publishes the very best scholarship in all areas of the field of education. Major articles include research, analysis, and commentary covering the full range of contemporary issues in education, education policy, and the history of education. The book section contains essay reviews of new books in a specific area as well as reviews of individual books. TCR takes a deliberately expansive view of education to keep readers informed of the study of education worldwide, both inside and outside of the classroom and across the lifespan.
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