{"title":"Influencer attractiveness, parasocial relationship formation and follower purchase intention: a serial mediating effect","authors":"Sheena Lovia Boateng","doi":"10.1504/ijemr.2023.10059526","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"39 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Electronic Marketing and Retailing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijemr.2023.10059526","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
期刊介绍：
The IJEMR is a scholarly and refereed journal that provides an authoritative source of information for scholars, academicians, and professionals in the fields of electronic marketing and retailing. The journal promotes the advancement, understanding, and practice of electronic marketing and retailing. Manuscripts offering theoretical, conceptual, and practical contributions are encouraged.
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