Get the Jab: Government Multisemiotic Legitimation of COVID-19 Vaccines in Malaysia

IF 0.3 Q3 AREA STUDIES Kajian Malaysia Pub Date : 2023-10-31 DOI:10.21315/km2023.41.2.6
Kumaran Rajandran
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Abstract

The present article studies how the government of Malaysia legitimises COVID-19 vaccines. Vaccination is a whole government endeavour but the Special Committee on COVID-19 Vaccine Supply (Jawatankuasa Khas Jaminan Akses Vaksin COVID-19 [JKJAV]) is the central government organisation that manages national-level vaccination. The management involves a discursive aspect and the discourse on social media sites should be explored because it frames beliefs and practices about vaccines. A qualitative analysis of legitimating strategies and their language and image features were conducted on Malay language posts on Facebook, Instagram and Twitter from February 2021 to July 2021. The posts discursively legitimise COVID-19 vaccines in terms of their characteristics and benefits. The multisemiotic legitimation is achieved by mixing rationalisation, moralisation and authorisation. JKJAV proposes that vaccines are the best means of protection, encouraged by various sources. Cumulatively, the vaccine favourable discourse makes vaccination an exercise of personal choice by an individual. The agency is justified by rational, moral and authoritative reasons, to recreate social dynamics before the pandemic.
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接种疫苗:马来西亚政府对COVID-19疫苗的多符号学合法化
本文研究马来西亚政府如何使COVID-19疫苗合法化。疫苗接种是整个政府的工作,但COVID-19疫苗供应特别委员会(Jawatankuasa Khas Jaminan Akses Vaksin COVID-19 [JKJAV])是管理国家级疫苗接种的中央政府组织。管理涉及话语方面,应探讨社交媒体网站上的话语,因为它构成了有关疫苗的信念和做法。从2021年2月到2021年7月,对Facebook, Instagram和Twitter上的马来语帖子进行了合法化策略及其语言和图像特征的定性分析。这些帖子从特性和益处方面论述了COVID-19疫苗的合法性。多符号学的正当化是通过合理化、道德化和授权的混合来实现的。JKJAV提出,疫苗是最好的保护手段,受到各种来源的鼓励。累积起来,疫苗有利的话语使疫苗接种一个人的个人选择的行使。出于理性、道德和权威的原因,该机构有理由重建大流行之前的社会动态。
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来源期刊
Kajian Malaysia
Kajian Malaysia AREA STUDIES-
CiteScore
0.60
自引率
0.00%
发文量
26
审稿时长
20 weeks
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