Marketing Issues Faced by Potato Growers and Intermediaries in Parwan, Afghanistan

Faridullah Lalzai, Akhtar Jamal Jamali, Abdul Mutaleb Naziri, Nik Jamal Jamal
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Abstract

This research paper investigated the marketing challenges faced by potatoes growers and market intermediaries in Parwan province, Afghanistan. The study analysed the field level problems of farmers, consumers, wholesalers, and retailers. The study revealed that farmers encounter various obstacles in potato marketing, with the far-off location of selling markets 40.80 percent , lack of grading facilities 35.80 percent , and transportation issues 35.00 percent strongly agree, and that were being prominent concerns. Additionally, market information gaps 26.70 percent and malpractices by buyers 30.80 percent impact the marketing process. The study also examined consumers' difficulties in purchasing potatoes, indicating issues with timely product availability 18.80 percent strongly agree. Price fluctuations 37.50 percent strongly agree, and inadequate packaging 18.80 percent strongly agreed. Furthermore, consumers expressed concern about potato grading 37.50 percent agreed and quality 37.50 percent strongly agree. Another aspect of the study investigated wholesalers' challenges, identifying the absence of grading facilities 80.00 percent strongly agree. Storage 80.00 percent strongly agreed, and transportation issues 60.00 percent strongly agreed, as key constraints. Wide price fluctuations 70.00 percent strongly agreed, and inaccurate weighing 80.00 percent. Lastly, the research explored retailers' obstacles in potato marketing, highlighted issues with grading facilities 90.00 percent strongly agreed, storage 80.00 percent strongly agreed, and transportation 70.00 percent strongly agreed. Additionally, retailers face challenges with price fluctuations 80.00 percent strongly agree, and selling lower-grade potatoes 70.00 percent strongly agree.
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阿富汗帕尔旺地区马铃薯种植者和中间商面临的营销问题
本研究报告调查了阿富汗帕尔旺省马铃薯种植者和市场中介机构面临的营销挑战。该研究分析了农民、消费者、批发商和零售商的实地问题。研究显示,农民在马铃薯销售中遇到了各种各样的障碍,其中40.80%的人认为销售市场位置遥远,35.80%的人认为缺乏分级设施,35.00%的人强烈同意运输问题,这些都是突出的问题。此外,市场信息缺口(26.70%)和买家的不当行为(30.80%)影响了营销过程。该研究还调查了消费者购买土豆的困难,表明产品及时供应的问题18.80%的人强烈同意。37.50%的人强烈同意价格波动,18.80%的人强烈同意包装不足。此外,37.50%的消费者表示担心马铃薯的等级,37.50%的人表示同意,37.50%的人表示强烈同意。研究的另一个方面调查了批发商面临的挑战,发现评级设施的缺乏,80%的人强烈同意。80%的受访者强烈同意存储问题,60%的受访者强烈同意运输问题是关键的限制因素。70%的人强烈同意价格大幅波动,80%的人认为称重不准确。最后,该研究探讨了零售商在马铃薯营销中的障碍,强调了分级设施的问题,90%的人强烈同意,80%的人强烈同意,70%的人强烈同意运输。此外,80%的人强烈同意零售商面临价格波动的挑战,70%的人强烈同意销售低档土豆。
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