{"title":"The application of various papercutting elements in packaging design","authors":"Qianqian Xu","doi":"10.1051/mattech/2023023","DOIUrl":null,"url":null,"abstract":"Outstanding packaging design can improve the attractiveness of products and thus increase their competitiveness in the market. This article incorporated traditional papercutting into packaging design and conducted a case analysis of the designed packaging scheme. In the analysis process, the Analytic Hierarchy Process (AHP) was applied to construct the evaluation structure, and a Convolutional Neural Network (CNN) was used to conduct preliminary evaluations of the design scheme. Further analysis was then carried out based on the direction indicated by the preliminary evaluation. The results suggested that the CNN algorithm had better evaluation performance compared to the back-propagation neural network and support vector machine algorithms. The comparison between the CNN evaluation results and the manual evaluation results further confirmed the evaluation performance of the CNN algorithm. The integration of papercutting elements in the packaging design effectively enhanced the visibility and attractiveness of the packaging.","PeriodicalId":43816,"journal":{"name":"Materiaux & Techniques","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Materiaux & Techniques","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1051/mattech/2023023","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MATERIALS SCIENCE, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
Outstanding packaging design can improve the attractiveness of products and thus increase their competitiveness in the market. This article incorporated traditional papercutting into packaging design and conducted a case analysis of the designed packaging scheme. In the analysis process, the Analytic Hierarchy Process (AHP) was applied to construct the evaluation structure, and a Convolutional Neural Network (CNN) was used to conduct preliminary evaluations of the design scheme. Further analysis was then carried out based on the direction indicated by the preliminary evaluation. The results suggested that the CNN algorithm had better evaluation performance compared to the back-propagation neural network and support vector machine algorithms. The comparison between the CNN evaluation results and the manual evaluation results further confirmed the evaluation performance of the CNN algorithm. The integration of papercutting elements in the packaging design effectively enhanced the visibility and attractiveness of the packaging.
期刊介绍:
Matériaux & Techniques informs you, through high-quality and peer-reviewed research papers on research and progress in the domain of materials: physical-chemical characterization, implementation, resistance of materials in their environment (properties of use, modelling)... The journal concerns all materials, metals and alloys, nanotechnology, plastics, elastomers, composite materials, glass or ceramics. This journal for materials scientists, chemists, physicists, ceramicists, engineers, metallurgists and students provides 6 issues per year plus a special issue. Each issue, in addition to scientific articles on specialized topics, also contains selected technical news (conference announcements, new products etc.).