Bytedance’s global rise: An exemplar of strategic adaptability and digital innovation in a global context

Q2 Social Sciences Journal of Information Technology Teaching Cases Pub Date : 2023-10-30 DOI:10.1177/20438869231211598

Arif Perdana, S. Vijayakumar Bharathi

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Abstract

In 2023, ByteDance, a prominent Chinese technology firm, rose to entrepreneurship prominence. It is the world's leading start-up, with a market capitalization of over $353 billion. This case study examines ByteDance’s remarkable journey from humble beginnings to rapid ascent to global fame. The case discusses the strategic importance of its flagship products, TikTok and Toutiao. Many innovative technologies and pivotal offerings have placed ByteDance alongside significant players such as Google and Facebook. The case navigates through the numerous obstacles encountered by ByteDance, encompassing the intense competition in the global technology industry and the imminent uncertainties posed by a constantly evolving future. Our case reflects the company's unwavering commitment, forward-thinking vision, and innovative technologies. The case also analyses how ByteDance has maintained its competitive advantage through cutting-edge technologies and visionary innovations. It illustrates the company's commitment to excellence and innovation as essential to its success. ByteDance's narrative is a remarkable depiction of success despite adversity, demonstrating the company’s exceptional achievements.

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字节跳动的全球崛起:全球背景下战略适应性和数字创新的典范

2023年，著名的中国科技公司字节跳动(ByteDance)在创业领域崭露头角。它是全球领先的初创企业，市值超过3530亿美元。本案例研究考察了字节跳动从不起眼的开始到迅速上升到全球知名的非凡历程。该案例讨论了其旗舰产品TikTok和今日头条的战略重要性。许多创新技术和关键产品使字节跳动与谷歌和Facebook等重要公司并立。在这个案例中，字节跳动遇到了许多障碍，包括全球科技行业的激烈竞争以及不断发展的未来带来的迫在眉睫的不确定性。我们的案例反映了公司坚定不移的承诺、前瞻性的愿景和创新的技术。本案例还分析了字节跳动如何通过尖端技术和富有远见的创新保持竞争优势。它说明了公司对卓越和创新的承诺是其成功的关键。字节跳动的叙述是对逆境中成功的非凡描述，展示了公司的非凡成就。

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来源期刊

Journal of Information Technology Teaching Cases Social Sciences-Library and Information Sciences

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： The Journal of Information Technology Teaching Cases (JITTC) provides contemporary practical case materials for teaching topics in business and government about uses and effectiveness of technology, the organisation and management of information systems and the impacts and consequences of information technology. JITTC is designed to assist academics, scholars, and teachers in universities and other institutions of executive education, as well as instructors of organizational training courses. Case topics include but are not restricted to: alignment with the organization, innovative uses of technology, emerging technologies, the management of IT, including strategy, business models, change, infrastructure, organization, human resources, sourcing, system development and implementation, communications, technology developments, technology impacts and outcomes, technology futures, national policies and standards.