Pub Date : 2024-07-24DOI: 10.1177/20438869241266258
Robert Wayne Gregory, Simran Narang
The University of Miami (UM) is at the forefront of integrating generative AI into education, spearheaded by Ann M. Olazábal, Interim Dean of the Miami Herbert Business School. This case study explores the dynamic landscape of AI adoption at UM, highlighting both the innovative potential and ethical challenges. The university has embraced AI tools like Adobe Firefly and Copilot, aiming to enhance learning experiences and internal processes. However, the misuse of AI for academic dishonesty poses significant dilemmas. The case contrasts two MBA students' approaches to AI: Alex, who uses AI to shortcut his studies, and Jordan, who leverages AI to deepen her understanding and enhance her learning. The narrative underscores the need for ethical AI use and the importance of fostering critical thinking and creativity. Ann’s strategic vision includes forming an AI task force to explore AI’s organizational impacts and potential use cases, such as a smart assistant for student curriculum planning and an AI-powered entrepreneurship lab. The case concludes with a discussion on balancing innovation with academic integrity and the challenges of centralized IT governance. The case serves as a foundation for classroom discussion including a comprehensive examination of the opportunities and risks associated with generative AI in higher education.
迈阿密大学(UM)在迈阿密赫伯特商学院临时院长安-奥拉扎巴尔(Ann M. Olazábal)的带领下,走在了将人工智能融入教育的前沿。本案例研究探讨了迈阿密大学采用人工智能的动态情况,突出强调了创新潜力和道德挑战。该大学采用了 Adobe Firefly 和 Copilot 等人工智能工具,旨在增强学习体验和内部流程。然而,滥用人工智能进行学术不诚实行为却带来了重大困境。案例对比了两名 MBA 学生对待人工智能的态度:亚历克斯利用人工智能来缩短学习时间,而乔丹则利用人工智能来加深理解和提高学习效果。故事强调了使用人工智能的道德必要性以及培养批判性思维和创造力的重要性。安的战略愿景包括成立一个人工智能特别工作组,以探索人工智能对组织的影响和潜在的使用案例,例如用于学生课程规划的智能助手和人工智能驱动的创业实验室。案例最后讨论了如何平衡创新与学术诚信以及集中式 IT 管理所面临的挑战。本案例为课堂讨论奠定了基础,包括对高等教育中与生成式人工智能相关的机遇和风险的全面审视。
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Pub Date : 2024-06-12DOI: 10.1177/20438869241261075
J. Ahmed, Amreen Talukdar, Mohammad O. Gani, R. Attar
The case Telda is an innovative financial brand dedicated to revolutionizing financial services in Egypt. Telda, a brand created with innovative mobile applications, is designed specifically for Millennials and Gen Z, aiming to enhance peer-to-peer payments and solve the complexities associated with traditional banking systems. By prioritizing ease, simplicity, and speed, Telda is here to transform the landscape of financial transactions, providing a user-centric platform that empowers individuals to manage their finances with unique convenience and efficiency.
案例 Telda 是一个创新的金融品牌,致力于革新埃及的金融服务。Telda 是一个通过创新移动应用程序创建的品牌,专为千禧一代和 Z 世代设计,旨在加强点对点支付,解决与传统银行系统相关的复杂问题。Telda 以轻松、简单和快速为优先考虑,致力于改变金融交易的格局,提供一个以用户为中心的平台,使个人能够以独特的便利和效率管理自己的财务。
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Pub Date : 2024-06-11DOI: 10.1177/20438869241261074
Andrew Birkbeck, Pip Weston
Based in the Northwest of England, GBA Logistics (GBA) is a global logistics provider focussing on the transportation of goods. Founded in 1987 as GBA Services, this family firm has transformed from being a provider of labour for local companies, to a major player within the national and international logistics sector, now ranking in the top 50 operators in the UK. Starting as a sole trader, GBA became a limited company in 2000 and now employs around 400 staff across 16 locations in the UK and Europe. Working in a highly competitive, dynamic environment, the company constantly faces the challenge of optimising its existing services whilst needing to explore new opportunities to meet the changing demands of its clients. Balancing these two opposing requirements is known as organisational ambidexterity. Part of GBA’s strategic response to this challenge, is to explore how it can employ advanced technologies such as artificial intelligence and robotic process automation to enhance its efficiency and effectiveness, whilst identifying novel ways to adapt to market conditions. The application of these emerging technologies to automate and optimise operations is known as hyperautomation. For GBA, striking a balance between offering standardisation versus a customised service to customers is increasingly crucial to its success. However, this family firm’s underlying culture of entrepreneurial spirit and adaptability together with its commitment to remain relevant and competitive in logistical services means it is keen to explore how it can exploit hyperautomation to achieve its aim of organisational ambidexterity.
GBA 物流公司 (GBA) 位于英格兰西北部,是一家专注于货物运输的全球物流供应商。这家家族企业成立于 1987 年,当时名为 GBA Services,现已从一家为当地公司提供劳务的公司转变为国内和国际物流行业的主要企业,目前已跻身英国前 50 强运营商之列。GBA 最初是一家独资企业,2000 年成为一家有限公司,目前在英国和欧洲的 16 个地点拥有约 400 名员工。在竞争激烈、充满活力的环境中工作,公司不断面临挑战,既要优化现有服务,又要探索新机遇,以满足客户不断变化的需求。平衡这两种对立的要求就是所谓的组织灵活性。GBA 应对这一挑战的战略措施之一,就是探索如何利用人工智能和机器人流程自动化等先进技术来提高效率和效益,同时找出适应市场条件的新方法。这些新兴技术在自动化和优化运营方面的应用被称为超自动化(hyperautomation)。对于 GBA 来说,在向客户提供标准化服务和定制服务之间取得平衡,对其成功越来越重要。然而,这家家族企业所蕴含的企业精神和适应性文化,以及其在物流服务领域保持相关性和竞争力的承诺,意味着它热衷于探索如何利用超自动化来实现其组织灵活性的目标。
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Pub Date : 2024-06-07DOI: 10.1177/20438869241258235
Hadi Ghanbari, Kari Koskinen
This teaching case demonstrates the crucial role of information security and data protection in the digital era. To this end, we first discuss the importance of data protection and information security as essential business capabilities for modern organisations. We argue that approaching information security from a business model perspective, instead of a purely technical perspective, enables companies to better understand the value of data protection for ensuring business continuity and long-lasting business relationships with customers and partners. To support this viewpoint, we draw on the biggest data breach in the history of Finland that affected over 33,000 patients of Vastaamo Psychotherapy Centre. While the breach led to Vastaamo’s bankruptcy and financial and legal consequences for several stakeholders, the significance of the breach lies in its societal impact. The breadth and cruelty of the breach caused outrage across the country and led to raising consumer and industry awareness of cybersecurity. As such, this teaching case enables the audience to better understand the consequences of information security incidents on firms and their stakeholders.
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Pub Date : 2024-06-07DOI: 10.1177/20438869241255963
Aneeta Elsa Simon, Ganesh Lakshmanan, Vinuth Paul
Subject Area: Entrepreneurship, Strategy. Study Level/Applicability: The case is best suited for a course on Entrepreneurial Finance while introducing the sources of finance and a course on Private Equity and Venture capital, while discussing target screening. It exemplifies how new-age ventures can position themselves to attract investments and how venture capital firms use environmental scanning to identify potential investment opportunities. Designed for second-year MBA students, the case assumes familiarity with strategic management concepts like Porter’s Five Force and Resource-Based View. Case Overview: Amala Menon is a seasoned venture capitalist, strategist, sustainability enthusiast, and founder of Samrithi VentureCaptial and has been actively looking out for investment opportunities in the Electronic Vehicle (EV) space. Believing in the huge potential and the push received by supportive government policies in India, Amala is assessing Ola Electric Mobility Pvt. Ltd (Ola Electric) as an investable option among a list of growing players in the space. A wholly owned subsidiary of ANI Technologies Pvt. Ltd, the parent company of Ola Cabs, Ola Electric, valued at USD 5 billion as of 2022, was founded in 2017 to facilitate mass electric mobility and hence reduce emission and fuel dependency. Though crunching financial metrics and valuation numbers come in during assessing an investment option, she strongly emphasizes evaluating the organization’s readiness to obtain further funding in terms of its management team, the potential of the business model and several other crucial parameters. Ultimately, valuation exercise, according to her, aids founders and investors in confirming the strategic positioning of the venture and the business model’s validity. Hence, at this point, Amala, considering qualitative and quantitative aspects, is focused on assessing whether Ola is a wise investable option compared to its peers. Expected Learning Outcomes: This case study enables participants to: (1) Critically appraise investment prospects in new-age EV startups like Ola Electric considering industry-specific and organization-specific factors. (2) Explore both financial and non-financial factors crucial for evaluating Ola Electric’s potential as a promising investment. (3) Evaluate Ola Electric as a potential investment option by leveraging strategic frameworks such as Resource-Based View, Internal and External Factor Evaluation to formulate an investment recommendation. (4) Apply the insights gained from the environmental scan to guide Amala’s investment decision regarding Ola Electric.
学科领域:创业、战略。学习水平/适用性:本案例最适合在创业融资课程中介绍资金来源,也最适合在私募股权和风险资本课程中讨论目标筛选。它举例说明了新时代的企业如何定位自己以吸引投资,以及风险投资公司如何利用环境扫描来识别潜在的投资机会。本案例专为 MBA 二年级学生设计,假定他们熟悉波特五力和资源观等战略管理概念。案例概述:阿马拉-梅农是一位经验丰富的风险投资家、战略家、可持续发展爱好者,同时也是 Samrithi VentureCaptial 的创始人。阿马拉相信印度电动汽车的巨大潜力和政府支持政策的推动,正在评估 Ola Electric Mobility Pvt.作为 Ola 出租车母公司 ANI Technologies Pvt. Ltd 的全资子公司,Ola Electric 成立于 2017 年,旨在促进大众电动交通,从而减少排放和燃料依赖,截至 2022 年,其估值为 50 亿美元。虽然在评估投资方案时需要计算财务指标和估值数字,但她特别强调要从管理团队、商业模式的潜力和其他几个关键参数方面评估企业获得进一步融资的准备情况。她认为,估值工作最终可以帮助创始人和投资者确认企业的战略定位和商业模式的有效性。因此,考虑到定性和定量方面的因素,阿马拉目前的重点是评估与同行相比,Ola 是否是一个明智的可投资选择。预期学习成果:通过本案例研究,学员能够:(1) 考虑行业和组织的具体因素,批判性地评估新时代电动汽车初创企业(如欧拉电动汽车)的投资前景。(2) 探讨对评估 Ola Electric 的投资潜力至关重要的财务和非财务因素。(3) 利用基于资源的观点、内部和外部因素评估等战略框架,将 Ola Electric 作为一个潜在的投资选择进行评估,以制定投资建议。(4) 运用从环境扫描中获得的洞察力,指导阿马拉做出有关欧拉电器的投资决策。
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Pub Date : 2024-06-06DOI: 10.1177/20438869241257830
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Boeing is a leading American aerospace and defense company that has a long history dating back to 1916. William Boeing, in Seattle, Washington, founded the company and focused initially on building seaplanes for commercial and military use. Throughout its history, Boeing has taken several risks that have helped to shape the company into the global powerhouse it is today. One of the earliest examples of this is the company's decision to shift its focus from building seaplanes to building land-based aircraft in the 1920s. This move was risky at the time, as the market for land-based aircraft was still relatively untested, but it ultimately paid off as the demand for air travel proliferated in the following years. Another significant risk that Boeing took was the development of the 747, which was the first wide-body commercial airliner. This massive project required a significant investment in time and money, which later proved to be a huge success and established Boeing as the leader in the commercial aircraft industry. Boeing has traditionally adopted this risky business strategy, popularly known as “bet the business strategy,” which is characterized by a high risk of product failure in every new product development cycle. So far, Boeing has successfully navigated each cycle, allowing the company to maintain its market leadership and generate good financial returns.
{"title":"Boeing: Reclaiming the lost ground?","authors":"Sahil Singh Jasrotia, Manoj Kumar Kamila, Priyank Sinha","doi":"10.1177/20438869241255960","DOIUrl":"https://doi.org/10.1177/20438869241255960","url":null,"abstract":"Boeing is a leading American aerospace and defense company that has a long history dating back to 1916. William Boeing, in Seattle, Washington, founded the company and focused initially on building seaplanes for commercial and military use. Throughout its history, Boeing has taken several risks that have helped to shape the company into the global powerhouse it is today. One of the earliest examples of this is the company's decision to shift its focus from building seaplanes to building land-based aircraft in the 1920s. This move was risky at the time, as the market for land-based aircraft was still relatively untested, but it ultimately paid off as the demand for air travel proliferated in the following years. Another significant risk that Boeing took was the development of the 747, which was the first wide-body commercial airliner. This massive project required a significant investment in time and money, which later proved to be a huge success and established Boeing as the leader in the commercial aircraft industry. Boeing has traditionally adopted this risky business strategy, popularly known as “bet the business strategy,” which is characterized by a high risk of product failure in every new product development cycle. So far, Boeing has successfully navigated each cycle, allowing the company to maintain its market leadership and generate good financial returns.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":"34 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141103993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-22DOI: 10.1177/20438869241248198
Niki Panteli
The female protagonist of the case needs to make an important decision on whether to ‘stay or go’ in her current role at Kappa University. She had been in the university as a Chief Digital and Information Officer for nearly 3 years but was not given a strategic status, leaving her out of important decisions; yet she is responsible for the biggest budget of the university. The case raises issues on the strategic importance of digital transformation but also the recognition that female IT leaders may or may not have within their organisation and their influence on decision-making linked to digital transformation matters. The case explores the role of digital leaders and their relation to senior management; the challenges they face when not given a strategic role and the impact that this may have on the organisation’s experience with digital transformation. Further, the case provides the opportunity to students to compare and contrast different employment arrangements such as independent contracting and permanent employment. The case can be used on courses on digital transformation, digital strategy and IT leadership.
案例中的女主人公需要就她在卡帕大学的现有职位做出 "去留 "的重要决定。她在大学担任首席数字和信息官近 3 年,但没有获得战略地位,因而无法参与重要决策;然而,她却负责大学最大的预算。本案例不仅提出了数字化转型的战略重要性问题,还提出了女性 IT 领导者在其组织中可能获得或未获得的认可,以及她们对数字化转型相关决策的影响问题。本案例探讨了数字化领导者的角色及其与高级管理层的关系;她们在未被赋予战略角色时所面临的挑战,以及这可能对组织的数字化转型经验产生的影响。此外,本案例还为学生提供了比较和对比不同就业安排(如独立合同和长期就业)的机会。本案例可用于数字化转型、数字化战略和 IT 领导力课程。
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Pub Date : 2024-04-18DOI: 10.1177/20438869241246809
Nancy Jyani
The coronavirus pandemic brought multitude of problems for business firms across the world. Shut businesses led to huge losses and mass layoffs. In the times of economic tumult, the e-commerce sector boosted unimaginably. Amazon being the market leader set breakthrough records during this period and emerged as the biggest gainer with huge profits and record sales. The case study focuses on challenges faced by Amazon during this period such as price gouging, employee safety, supply chain disruption and warehouse workers’ agitation. The case unveils how vertical integration in Amazon emerged as a saviour during the global supply chain disruption. It emphasizes the pro decision-making involved in safeguarding the company from the impact of pandemic as well as the robust actions taken by it to secure maximum profits without compromising the health of its customers as well as employees. The case study exhibits two important dimensions of Amazon’s success in the pandemic, its farsighted approach in controlling the supply chain and crucial management in times of crisis.
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Pub Date : 2024-04-17DOI: 10.1177/20438869241248197
J. Ahmed
This case study examines Sofia Tech, an engineering and information technology (IT) solutions company that explores the intersection of engineering and digital IT solutions within the Tunisian landscape. The case study thoroughly examines Sofia Tech’s service portfolios, showcasing its diverse offerings that span both traditional engineering domains and cutting-edge digital IT solutions. Additionally, it sheds light on the intricacies of Sofia Tech’s business model, providing insights into the strategic approaches that have propelled the company’s growth. The study also meticulously analyzes Sofia Tech’s revenue model, unraveling the mechanisms through which the company sustains and expands its operations. Within the context of industry-related innovation initiatives, the case study highlights Sofia Tech’s role as a catalyst for technological advancement in Tunisia. It explores the company’s contributions to fostering innovation within the sector, further solidifying its position as a key player. No success story is without its hurdles, and the case study delves into the setbacks and challenges faced by Sofia Tech and the adaptive strategies employed by the company. Finally, the study offers a glimpse into the future perspectives of Sofia Tech, presenting a forward-looking analysis of how the company is poised to navigate the evolving landscape of engineering and digital IT solutions in Tunisia.
本案例研究对索菲亚科技公司(Sofia Tech)进行了考察,该公司是一家工程和信息技术(IT)解决方案公司,在突尼斯探索工程和数字 IT 解决方案的交叉点。案例研究全面考察了索菲亚科技的服务组合,展示了其横跨传统工程领域和尖端数字 IT 解决方案的多样化产品。此外,它还揭示了索菲亚科技错综复杂的业务模式,深入剖析了推动公司发展的战略方法。研究还细致分析了索菲亚科技的收入模式,揭示了公司维持和扩大运营的机制。在与行业相关的创新举措方面,案例研究强调了索菲亚科技公司作为突尼斯技术进步催化剂的作用。案例研究探讨了该公司在促进行业创新方面做出的贡献,进一步巩固了其作为重要参与者的地位。任何成功的故事都会遇到困难,案例研究深入探讨了索非亚科技公司所面临的挫折和挑战,以及该公司所采取的适应战略。最后,本研究还对索菲亚科技公司的未来前景进行了展望,对该公司如何在突尼斯不断发展的工程和数字 IT 解决方案领域占据一席之地进行了前瞻性分析。
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