A gender perspective in the design of a video-on-demand search engine

Abstract

Most interaction designs unknowingly discriminate against certain groups of people, and video-on-demand platforms are often included among such designs. This study presents an introduction to the adoption of a gender perspective in the user experience design of the search engine of a video-on-demand platform. User experience design includes, in essence, user needs in order to eliminate the obstacles users may encounter on their way to having a productive, straightforward and rewarding experience. This project was carried out using established user experience methods and techniques. The final design provides a prototype for an advanced search engine within a video-on-demand platform and includes all the elements in the filtering system of the main catalogue. It eliminates the gender gap and promotes women’s empowerment, thereby providing an experience where users feel comfortable and satisfied.