Mobility-as-a-Service users: insights from a trial in Sydney

IF 4.3 3区 工程技术 European Transport Research Review Pub Date : 2023-10-27 DOI:10.1186/s12544-023-00612-2
Göran Smith, David A. Hensher, Chinh Ho, Camila Balbontin
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Abstract

Abstract The positive effects that Mobility-as-a-Service (MaaS) is envisioned to have on transport can only be reaped if people are using MaaS. Yet, the understanding of the user perspective on MaaS is incomplete and primarily based on experiments with non-users. To address this shortcoming, this paper reports user experiences from a trial of a high-level MaaS service in Sydney, Australia. Based on questionnaires and interviews, it analyses who participated in the trial and why, and whether the trial experience satisfied their motives. The contribution to the literature on MaaS is three-fold. Firstly, most of the people that participated in the trial were frequent users of both public transport and private cars. This supports the notion that multi-modal travellers are likely early adopters of MaaS and contradicts the fear that MaaS does not appeal to private car users. Secondly, a desire to contribute to innovation and curiosity about MaaS were the main motives for signing up for the trial, which highlights the important role an inviting setting for experimentation, such as a trial, can play in stimulating MaaS adoption. Thirdly, many participants struggled with making the trialled service work for them and on average they seemed to value the support and feedback functions higher than other service features. This underscores the novelty of MaaS, compared to existing service models, and reiterates the notion that more than an app and a few subscription plans is needed to make MaaS useful for users.
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移动即服务用户:来自悉尼试验的见解
移动即服务(MaaS)设想对交通产生的积极影响只有在人们使用MaaS的情况下才能实现。然而,对MaaS的用户视角的理解是不完整的,并且主要基于对非用户的实验。为了解决这一缺点,本文报告了在澳大利亚悉尼试用高级MaaS服务的用户体验。基于问卷调查和访谈,它分析了谁参加了试验,为什么,以及试验经验是否满足他们的动机。对MaaS文献的贡献有三个方面。首先,参与试验的大多数人都是公共交通和私家车的常客。这支持了一种观点,即多式联运的旅行者可能是MaaS的早期采用者,并反驳了MaaS对私家车用户没有吸引力的担忧。其次,对创新做出贡献的愿望和对MaaS的好奇心是报名参加试验的主要动机,这突出了一个有吸引力的实验环境(如试验)在刺激MaaS采用方面可以发挥的重要作用。第三,许多参与者努力使试用服务为他们工作,平均而言,他们似乎更重视支持和反馈功能,而不是其他服务功能。与现有的服务模式相比,这强调了MaaS的新颖性,并重申了一个概念,即要使MaaS对用户有用,需要的不仅仅是一个应用程序和几个订阅计划。
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来源期刊
European Transport Research Review
European Transport Research Review Engineering-Mechanical Engineering
CiteScore
9.70
自引率
4.70%
发文量
49
期刊介绍: European Transport Research Review (ETRR) is a peer-reviewed open access journal publishing original high-quality scholarly research and developments in areas related to transportation science, technologies, policy and practice. Established in 2008 by the European Conference of Transport Research Institutes (ECTRI), the Journal provides researchers and practitioners around the world with an authoritative forum for the dissemination and critical discussion of new ideas and methodologies that originate in, or are of special interest to, the European transport research community. The journal is unique in its field, as it covers all modes of transport and addresses both the engineering and the social science perspective, offering a truly multidisciplinary platform for researchers, practitioners, engineers and policymakers. ETRR is aimed at a readership including researchers, practitioners in the design and operation of transportation systems, and policymakers at the international, national, regional and local levels.
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