Mohammed Sani Abdullahi, Maryam Mustapha, Kaltume Mohammed Kamselem, Zainab Lawal Gwadabe, Muhammad Shaheer Nuhu, Amina Muhammad Liman
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期刊介绍:
The IJEMR is a scholarly and refereed journal that provides an authoritative source of information for scholars, academicians, and professionals in the fields of electronic marketing and retailing. The journal promotes the advancement, understanding, and practice of electronic marketing and retailing. Manuscripts offering theoretical, conceptual, and practical contributions are encouraged.