An Analysis of the Effect of Price and Quality on Customer Buying Patterns: An Empirical Study of iPhone Buyers

None Maisarah Hamizan, None Noor Hidayah Abu, None Mohd Fitri Mansor, None Mohd Azian Zaidi
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Abstract

Companies make use of various strategies in order to attract new customers, retain existing customers, and differentiate their products from those of their competitors. Apple Inc. is a multinational technology company headquartered in Cupertino, California. The company specializes in consumer devices, software, and online services. Apple is the most valuable firm in the world, the fourth-largest vendor of personal computers by unit sales, and the second-largest producer of mobile phones as of May 2022. The iPhone is a product with a strong reputation. Apple has always maintained product quality and continuously made innovations. The iPhone has a unique design, and in view of that, the model is too expensive compared to other mobile phones. Although the price is expensive, demand for the iPhone still increases from time to time. The aim of this research is to understand the factors behind iPhone purchase decisions. An investigation has been conducted to evaluate the relationship between price and quality on customer buying patterns for an iPhone. This study will adopt quantitative methods, and data collection has been conducted through online questionnaire distribution. The target respondents in this study are STML students, and the overall population of STML was 1645 students; thus, the sample size for the study should be 310 respondents. The cluster sampling technique has been used in this study. In this study, a total of 340 respondents were received, and there are 27 missing values in the data set. However, only 313 respondents are valid for the data analysis. Findings revealed that price and quality have a significant effect on the buying pattern of an iPhone. Lastly, this study discusses the limitations of the study and its conclusion.
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价格和质量对消费者购买模式的影响分析——基于iPhone购买者的实证研究
公司利用各种策略来吸引新客户,保留现有客户,并将他们的产品与竞争对手的产品区分开来。苹果公司是一家总部位于加州库比蒂诺的跨国科技公司。该公司专门从事消费设备、软件和在线服务。截至2022年5月,苹果公司是世界上最有价值的公司,按单位销量计算是第四大个人电脑供应商,也是第二大手机生产商。iPhone是一款声誉很高的产品。苹果始终保持产品质量,不断创新。iPhone有一个独特的设计,鉴于此,与其他手机相比,这款手机太贵了。虽然价格昂贵,但对iPhone的需求仍然不时增加。这项研究的目的是了解iPhone购买决策背后的因素。已经进行了一项调查,以评估价格和质量对消费者购买iPhone模式的关系。本研究将采用定量方法,并通过在线发放问卷的方式进行数据收集。本研究的目标调查对象为STML学生,STML总人数为1645人;因此,本研究的样本量应为310名受访者。本研究采用了聚类抽样技术。本次研究共收到340名受访者,数据集中有27个缺失值。然而,只有313名受访者可用于数据分析。调查结果显示,价格和质量对iPhone的购买模式有显著影响。最后,本研究讨论了本研究的局限性和结论。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
International Journal of Interactive Mobile Technologies
International Journal of Interactive Mobile Technologies Computer Science-Computer Networks and Communications
CiteScore
5.20
自引率
0.00%
发文量
250
审稿时长
8 weeks
期刊介绍: This interdisciplinary journal focuses on the exchange of relevant trends and research results and presents practical experiences gained while developing and testing elements of interactive mobile technologies. It bridges the gap between pure academic research journals and more practical publications. So it covers the full range from research, application development to experience reports and product descriptions. Fields of interest include, but are not limited to: -Future trends in m-technologies- Architectures and infrastructures for ubiquitous mobile systems- Services for mobile networks- Industrial Applications- Mobile Computing- Adaptive and Adaptable environments using mobile devices- Mobile Web and video Conferencing- M-learning applications- M-learning standards- Life-long m-learning- Mobile technology support for educator and student- Remote and virtual laboratories- Mobile measurement technologies- Multimedia and virtual environments- Wireless and Ad-hoc Networks- Smart Agent Technologies- Social Impact of Current and Next-generation Mobile Technologies- Facilitation of Mobile Learning- Cost-effectiveness- Real world experiences- Pilot projects, products and applications
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