Pub Date : 2023-11-03DOI: 10.3991/ijim.v17i20.42273
Mohamed Zaifri, Hamza Khalloufi, Fatima Zahra Kaghat, Abdessamad Benlahbib, Ahmed Azough, Khalid Alaoui Zidani
Mobile augmented reality (MAR) has gained significant attention in the tourism sector as a way to enhance the visitor experience. The rapid advancements in mobile computing and sensor technologies have facilitated the widespread use of geospatial augmented reality (AR) applications by tourists when exploring popular destinations. To analyze the impact of AR technology on the tourism experience, we developed the FEZAR mobile application. This application serves as the focal point of our study, allowing us to evaluate user performance using a comparative experimental approach. To ensure the usability of the FEZAR application, professionals with expertise in mobile technologies, including AR, performed rigorous testing and evaluation of the application. Through their evaluations, significant usability issues were identified and resolved, resulting in the application being well-received by the experts. Subsequently, a comparative field study was conducted in Fez’s old medina, a crowded UNESCO heritage site, involving users (N = 40) who were randomly assigned to experimental and control groups in equal distribution. The results of the study revealed that the proposed AR model had a significant positive impact on user visits. Compared to other forms of media, AR offers more informative and enjoyable experiences. Additionally, it effectively helps locate monuments in crowded tourism settings. The findings of this research make a valuable contribution to the ongoing discussion regarding the impact of evaluating MAR user interfaces on increasing visitor engagement with tourist destinations.
{"title":"Enhancing Tourist Experiences in Crowded Destinations through Mobile Augmented Reality: A Comparative Field Study","authors":"Mohamed Zaifri, Hamza Khalloufi, Fatima Zahra Kaghat, Abdessamad Benlahbib, Ahmed Azough, Khalid Alaoui Zidani","doi":"10.3991/ijim.v17i20.42273","DOIUrl":"https://doi.org/10.3991/ijim.v17i20.42273","url":null,"abstract":"Mobile augmented reality (MAR) has gained significant attention in the tourism sector as a way to enhance the visitor experience. The rapid advancements in mobile computing and sensor technologies have facilitated the widespread use of geospatial augmented reality (AR) applications by tourists when exploring popular destinations. To analyze the impact of AR technology on the tourism experience, we developed the FEZAR mobile application. This application serves as the focal point of our study, allowing us to evaluate user performance using a comparative experimental approach. To ensure the usability of the FEZAR application, professionals with expertise in mobile technologies, including AR, performed rigorous testing and evaluation of the application. Through their evaluations, significant usability issues were identified and resolved, resulting in the application being well-received by the experts. Subsequently, a comparative field study was conducted in Fez’s old medina, a crowded UNESCO heritage site, involving users (N = 40) who were randomly assigned to experimental and control groups in equal distribution. The results of the study revealed that the proposed AR model had a significant positive impact on user visits. Compared to other forms of media, AR offers more informative and enjoyable experiences. Additionally, it effectively helps locate monuments in crowded tourism settings. The findings of this research make a valuable contribution to the ongoing discussion regarding the impact of evaluating MAR user interfaces on increasing visitor engagement with tourist destinations.","PeriodicalId":53486,"journal":{"name":"International Journal of Interactive Mobile Technologies","volume":"23 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135819775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study explores the potential for transformation that may be achieved via the use of big data analytics and mobile apps in the context of higher education, specifically emphasizing the role of data-driven decision-making. Within the contemporary educational landscape, characterized by the increasing impact of digital technology and mobile devices, institutions of higher education are actively investigating innovative strategies. That enhances effectiveness, customizes learning experiences to suit individual students, and develops overall student accomplishments. The main objective of this research is to examine the effects of incorporating big data analytics and mobile applications into the decision-making capacities of higher education establishments. The PRISMA Statement was used to guide the selection and exclusion of records using the RStudio Biblioshiny approach for data analysis. A comprehensive review of the existing scholarly works, identification of groupings, and study of citation trends within the field. The results and findings illustrate the inherent importance of “big data,” “cloud computing,” “mobile computing,” and “higher education” in the field of research, underscoring their crucial role in data-driven decision-making. Furthermore, the study underscores the significant impact of contemporary technology on administrative processes, personalized learning, and scholastic attainment. This research provides a great addition to the academic field by presenting insightful findings on the substantial influence of big data analytics and mobile applications on the evolution of higher education. This study emphasizes the need to adopt data-driven insights to successfully navigate the ever-changing landscape of higher education.
{"title":"Data-Driven Insights in Higher Education: Exploring the Synergy of Big Data Analytics and Mobile Applications","authors":"None Ishamuddin Mustapha, None Vichayanan Rattanawiboonsom, None Ruankwan Intanon","doi":"10.3991/ijim.v17i20.45037","DOIUrl":"https://doi.org/10.3991/ijim.v17i20.45037","url":null,"abstract":"This study explores the potential for transformation that may be achieved via the use of big data analytics and mobile apps in the context of higher education, specifically emphasizing the role of data-driven decision-making. Within the contemporary educational landscape, characterized by the increasing impact of digital technology and mobile devices, institutions of higher education are actively investigating innovative strategies. That enhances effectiveness, customizes learning experiences to suit individual students, and develops overall student accomplishments. The main objective of this research is to examine the effects of incorporating big data analytics and mobile applications into the decision-making capacities of higher education establishments. The PRISMA Statement was used to guide the selection and exclusion of records using the RStudio Biblioshiny approach for data analysis. A comprehensive review of the existing scholarly works, identification of groupings, and study of citation trends within the field. The results and findings illustrate the inherent importance of “big data,” “cloud computing,” “mobile computing,” and “higher education” in the field of research, underscoring their crucial role in data-driven decision-making. Furthermore, the study underscores the significant impact of contemporary technology on administrative processes, personalized learning, and scholastic attainment. This research provides a great addition to the academic field by presenting insightful findings on the substantial influence of big data analytics and mobile applications on the evolution of higher education. This study emphasizes the need to adopt data-driven insights to successfully navigate the ever-changing landscape of higher education.","PeriodicalId":53486,"journal":{"name":"International Journal of Interactive Mobile Technologies","volume":"23 11","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135819777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-03DOI: 10.3991/ijim.v17i20.44663
None Nasrullah Dharejo, None Mumtaz Aini Alivi, None Muhammad Saleeh Rahamad, None Xu Jiaqing, None Maria Brony
This study aims to explore the intricate relationship between social media use and the overall well-being (WB) of young people. Previous research has presented conflicting findings, indicating both positive and negative effects of online platforms. Issues such as excessive use, reduced face-to-face interactions, social isolation, heightened stress levels, and disrupted sleep patterns have been identified as potential concerns. However, studies have also highlighted that moderate and mindful use of social media can enhance WB by facilitating social connections and support. It is crucial to consider the vulnerabilities of young individuals when examining this complex topic and provide them with age-appropriate guidance. This research project aims to address gaps in the existing literature and inform strategies for promoting positive online experiences and safeguarding the WB of young people by investigating the association between social media use and affective WB. The review process involved systematically searching for relevant research and evaluating its quality and relevance. The analysis encompassed 111 articles and reviews published between 2013 and 2023. The dataset comprised articles with an average age of 2.76 years and an average of 40.45 citations per article, sourced from 78 journals and other publications. Several variables were examined, including authors, publishers, affiliations, countries, and keywords used in the research articles. The discourse surrounding the benefits and drawbacks of social media use was found to be ongoing. Concerns were raised regarding the potential negative consequences of excessive use, including diminished face-to-face interactions, social isolation, increased stress levels, and sleep disturbances. However, it was also observed that moderate and mindful social media use could positively impact WB by promoting social support and connection. Given the complex nature of the relationship between social media use and WB, it is important to acknowledge the vulnerabilities of young people and provide appropriate assistance and guidance tailored to their age group.
{"title":"Effects of Social Media Use on Adolescent Psychological Well-Being: A Systematic Literature Review","authors":"None Nasrullah Dharejo, None Mumtaz Aini Alivi, None Muhammad Saleeh Rahamad, None Xu Jiaqing, None Maria Brony","doi":"10.3991/ijim.v17i20.44663","DOIUrl":"https://doi.org/10.3991/ijim.v17i20.44663","url":null,"abstract":"This study aims to explore the intricate relationship between social media use and the overall well-being (WB) of young people. Previous research has presented conflicting findings, indicating both positive and negative effects of online platforms. Issues such as excessive use, reduced face-to-face interactions, social isolation, heightened stress levels, and disrupted sleep patterns have been identified as potential concerns. However, studies have also highlighted that moderate and mindful use of social media can enhance WB by facilitating social connections and support. It is crucial to consider the vulnerabilities of young individuals when examining this complex topic and provide them with age-appropriate guidance. This research project aims to address gaps in the existing literature and inform strategies for promoting positive online experiences and safeguarding the WB of young people by investigating the association between social media use and affective WB. The review process involved systematically searching for relevant research and evaluating its quality and relevance. The analysis encompassed 111 articles and reviews published between 2013 and 2023. The dataset comprised articles with an average age of 2.76 years and an average of 40.45 citations per article, sourced from 78 journals and other publications. Several variables were examined, including authors, publishers, affiliations, countries, and keywords used in the research articles. The discourse surrounding the benefits and drawbacks of social media use was found to be ongoing. Concerns were raised regarding the potential negative consequences of excessive use, including diminished face-to-face interactions, social isolation, increased stress levels, and sleep disturbances. However, it was also observed that moderate and mindful social media use could positively impact WB by promoting social support and connection. Given the complex nature of the relationship between social media use and WB, it is important to acknowledge the vulnerabilities of young people and provide appropriate assistance and guidance tailored to their age group.","PeriodicalId":53486,"journal":{"name":"International Journal of Interactive Mobile Technologies","volume":"24 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135819930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-03DOI: 10.3991/ijim.v17i20.37517
Hussam N. Fakhouri, Ahmad K. Al Hwaitat, Mohammad Ryalat, Faten Hamad, Jamal Zraqou, Adi Maaita, Mohannad Alkalaileh, Najem N. Sirhan
Emerging technologies in artificial intelligence (AI) and advanced optimization methodologies have opened up a new frontier in the field of software engineering. Among these methodologies, optimization algorithms such as the multi-verse optimizer (MVO) provide a compelling and structured technique for identifying software vulnerabilities, thereby enhancing software robustness and reliability. This research investigates the feasibility and efficacy of applying an augmented version of this technique, known as the test path distance multiverse optimization (TPDMVO) algorithm, for comprehensive path coverage testing, which is an indispensable aspect of software validation. The algorithm’s versatility and robustness are examined through its application to a wide range of case studies with varying degrees of complexity. These case studies include rudimentary functions like maximum and middle value extraction, as well as more sophisticated data structures such as binary search trees and AVL trees. A notable innovation in this research is the introduction of a customized fitness function, carefully designed to guide TPDMVO towards traversing all possible execution paths in a program, thereby ensuring comprehensive coverage. To further enhance the comprehensiveness of the test, a metric called ‘test path distance’ (TPD) is utilized. This metric is designed to guide TPDMVO towards paths that have not been explored before. The findings confirm the superior performance of the TPDMVO algorithm, which achieves complete path coverage in all test scenarios. This demonstrates its robustness and adaptability in handling different program complexities.
{"title":"Improved Path Testing Using Multi-Verse Optimization Algorithm and the Integration of Test Path Distance","authors":"Hussam N. Fakhouri, Ahmad K. Al Hwaitat, Mohammad Ryalat, Faten Hamad, Jamal Zraqou, Adi Maaita, Mohannad Alkalaileh, Najem N. Sirhan","doi":"10.3991/ijim.v17i20.37517","DOIUrl":"https://doi.org/10.3991/ijim.v17i20.37517","url":null,"abstract":"Emerging technologies in artificial intelligence (AI) and advanced optimization methodologies have opened up a new frontier in the field of software engineering. Among these methodologies, optimization algorithms such as the multi-verse optimizer (MVO) provide a compelling and structured technique for identifying software vulnerabilities, thereby enhancing software robustness and reliability. This research investigates the feasibility and efficacy of applying an augmented version of this technique, known as the test path distance multiverse optimization (TPDMVO) algorithm, for comprehensive path coverage testing, which is an indispensable aspect of software validation. The algorithm’s versatility and robustness are examined through its application to a wide range of case studies with varying degrees of complexity. These case studies include rudimentary functions like maximum and middle value extraction, as well as more sophisticated data structures such as binary search trees and AVL trees. A notable innovation in this research is the introduction of a customized fitness function, carefully designed to guide TPDMVO towards traversing all possible execution paths in a program, thereby ensuring comprehensive coverage. To further enhance the comprehensiveness of the test, a metric called ‘test path distance’ (TPD) is utilized. This metric is designed to guide TPDMVO towards paths that have not been explored before. The findings confirm the superior performance of the TPDMVO algorithm, which achieves complete path coverage in all test scenarios. This demonstrates its robustness and adaptability in handling different program complexities.","PeriodicalId":53486,"journal":{"name":"International Journal of Interactive Mobile Technologies","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135820075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines the practicality of Android-based learning media in improving students’ ability to use electrical measuring instruments in the Industrial Revolution 4.0 era. This study adopted a research and development (R&D) approach using the 4D model. The research process involved practical use tests conducted by lecturers and students using a questionnaire that evaluated convenience, time, and usability. The study’s results revealed that learning Android-based media for mobile learning showed a level of practicality that deserved a thumbs up. Aspects of convenience, time, and use all reach a good level of practicality, so they fall into the ‘practical’ category. Based on research findings, using Android-based learning media for mobile learning provides significant benefits to learning through easy access to learning materials, better interactive and practical visualization, efficiency of learning time, and self-evaluation. The benefits received can be added to understanding the use of electrical measuring instruments. However, the Android-based learning media currently being developed has not been integrated with artificial intelligence (AI), so there are still great opportunities for further research into its integration with education.
{"title":"Revolution in Engineering Education through Android-Based Learning Media for Mobile Learning: Practicality of Mobile Learning Media to Improve Electrical Measuring Skills in the Industrial Age 4.0","authors":"Fivia Eliza, Radinal Fadli, Muhammad Hakiki, Winda Trisnawati, None Abdulah, Yogi Irdes Putra, None Fauziah, Goani Marind, Yayuk Hidayah","doi":"10.3991/ijim.v17i20.42093","DOIUrl":"https://doi.org/10.3991/ijim.v17i20.42093","url":null,"abstract":"This study examines the practicality of Android-based learning media in improving students’ ability to use electrical measuring instruments in the Industrial Revolution 4.0 era. This study adopted a research and development (R&D) approach using the 4D model. The research process involved practical use tests conducted by lecturers and students using a questionnaire that evaluated convenience, time, and usability. The study’s results revealed that learning Android-based media for mobile learning showed a level of practicality that deserved a thumbs up. Aspects of convenience, time, and use all reach a good level of practicality, so they fall into the ‘practical’ category. Based on research findings, using Android-based learning media for mobile learning provides significant benefits to learning through easy access to learning materials, better interactive and practical visualization, efficiency of learning time, and self-evaluation. The benefits received can be added to understanding the use of electrical measuring instruments. However, the Android-based learning media currently being developed has not been integrated with artificial intelligence (AI), so there are still great opportunities for further research into its integration with education.","PeriodicalId":53486,"journal":{"name":"International Journal of Interactive Mobile Technologies","volume":"23 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135819774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-03DOI: 10.3991/ijim.v17i20.42445
Ahmad Fajar Tatang, Abdullah M. Algarni
We live in a modern environment where learning does not have any barriers. Our work aims to become the main gateway for people of any interest to take advantage of the full opportunities of e-learning. We also built a dataset of e-learning courses from various sources and developed a platform that can understand search queries. We introduce a unified massive open online courses (MOOCs) searching platform using semantic methodology called MOOCMaven. Our platform can be accessed both via web and mobile. This paper demonstrates the platform’s efficiency in generating a list of courses relevant to search queries. Additionally, MOOCMaven offers an application programming interface (API) collection to ensure access to the data. Our approach could find the gaps in e-learning course discovery and highlight the solution to the public. This paper provides a detailed description of the algorithms, methodologies, and technologies utilized to augment the usefulness and efficacy of the platform.
{"title":"MOOCMaven: Bridging M-Learning and Open Data for Enhanced Unified MOOC Exploration","authors":"Ahmad Fajar Tatang, Abdullah M. Algarni","doi":"10.3991/ijim.v17i20.42445","DOIUrl":"https://doi.org/10.3991/ijim.v17i20.42445","url":null,"abstract":"We live in a modern environment where learning does not have any barriers. Our work aims to become the main gateway for people of any interest to take advantage of the full opportunities of e-learning. We also built a dataset of e-learning courses from various sources and developed a platform that can understand search queries. We introduce a unified massive open online courses (MOOCs) searching platform using semantic methodology called MOOCMaven. Our platform can be accessed both via web and mobile. This paper demonstrates the platform’s efficiency in generating a list of courses relevant to search queries. Additionally, MOOCMaven offers an application programming interface (API) collection to ensure access to the data. Our approach could find the gaps in e-learning course discovery and highlight the solution to the public. This paper provides a detailed description of the algorithms, methodologies, and technologies utilized to augment the usefulness and efficacy of the platform.","PeriodicalId":53486,"journal":{"name":"International Journal of Interactive Mobile Technologies","volume":"25 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135820074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines the correlation between female body image and social media usage, focusing on the impact it has on overall well-being. The popularity of social networking sites (SNSs) has significantly impacted our digital culture, providing options for self-expression, engagement, and communication. However, SNSs also bring certain drawbacks, such as the potential for body dissatisfaction and negative psychological effects. Gap: While previous research has examined the relationship between social media use and body image, there is a need for a comprehensive analysis that specifically focuses on the effects on female well-being. This study aims to fill the gap by providing a comprehensive exploration of the effects of social media use on female body image and its influence on overall well-being. The objective of this study is to examine the correlation between social media usage and female body image, specifically focusing on the detrimental effects on well-being and mental health. By analyzing academic papers and research findings, this study aims to contribute to the understanding of the intricate relationship between social media, body image, and well-being. The preferred reporting items for systematic reviews and meta-analyses (PRISMA) framework was used to compile relevant literature. Data from Scopus sources was analyzed using the RStudio 4.2.1-win program. Various factors, such as the publishing year, author details, keywords, and document categories, were considered to identify important patterns and insights. It is recommended that awareness and educational campaigns be developed to promote a healthy body image and address the potential negative consequences of social media use. The analysis significantly contributes to the body of knowledge by offering a thorough examination of the connection between female body image on social media and usage, highlighting the detrimental effects on well-being and mental health.
{"title":"The Impact of Social Media on Women's Body Image Perception: A Meta-Analysis of Well-being Outcomes","authors":"None Xu Jiaqing, None Mumtaz Aini Alivi, None Siti Ezaleila Mustafa, None Nasrullah Dharejo","doi":"10.3991/ijim.v17i20.44665","DOIUrl":"https://doi.org/10.3991/ijim.v17i20.44665","url":null,"abstract":"This study examines the correlation between female body image and social media usage, focusing on the impact it has on overall well-being. The popularity of social networking sites (SNSs) has significantly impacted our digital culture, providing options for self-expression, engagement, and communication. However, SNSs also bring certain drawbacks, such as the potential for body dissatisfaction and negative psychological effects. Gap: While previous research has examined the relationship between social media use and body image, there is a need for a comprehensive analysis that specifically focuses on the effects on female well-being. This study aims to fill the gap by providing a comprehensive exploration of the effects of social media use on female body image and its influence on overall well-being. The objective of this study is to examine the correlation between social media usage and female body image, specifically focusing on the detrimental effects on well-being and mental health. By analyzing academic papers and research findings, this study aims to contribute to the understanding of the intricate relationship between social media, body image, and well-being. The preferred reporting items for systematic reviews and meta-analyses (PRISMA) framework was used to compile relevant literature. Data from Scopus sources was analyzed using the RStudio 4.2.1-win program. Various factors, such as the publishing year, author details, keywords, and document categories, were considered to identify important patterns and insights. It is recommended that awareness and educational campaigns be developed to promote a healthy body image and address the potential negative consequences of social media use. The analysis significantly contributes to the body of knowledge by offering a thorough examination of the connection between female body image on social media and usage, highlighting the detrimental effects on well-being and mental health.","PeriodicalId":53486,"journal":{"name":"International Journal of Interactive Mobile Technologies","volume":"24 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135820077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-03DOI: 10.3991/ijim.v17i20.43455
Nasser Aljohani
The integration of data science plays a vital role in the progression of mobile applications, as it enhances their overall effectiveness and provides users with more benefits. Data science tools have the potential to assist organizations in enhancing their brand marketing endeavors and providing personalized offers, therefore contributing to the overall improvement of consumer acquisition. Consequently, the primary objective of this research was to investigate the influence of the personalized offers aspect on users of mobile commerce applications in Saudi Arabia, in addition to the core elements of the technology acceptance model (TAM). The result of this study indicates that perceived usefulness exhibits the greatest degree of impact in influencing customer attitudes toward usage, with personalized offers following closely. The research further reveals that personalized offers exert a substantial favorable influence on customers’ attitudes towards their use. Additionally, the research reveals that personalized offers significantly influence individuals’ behavioral intentions concerning the use of m-commerce applications. This research offers significant insights that might inform future academic research in the field. Moreover, it provides app developers and enterprises with novel knowledge and comprehension to devise tactics that enhance the ongoing advancement of mobile commerce applications.
{"title":"Utilization of Data Science Analytics on Mobile Commerce Applications Marketing Strategies: An Example of the Influence of Personalized Offers on the Usage Intentions of Saudi Consumers","authors":"Nasser Aljohani","doi":"10.3991/ijim.v17i20.43455","DOIUrl":"https://doi.org/10.3991/ijim.v17i20.43455","url":null,"abstract":"The integration of data science plays a vital role in the progression of mobile applications, as it enhances their overall effectiveness and provides users with more benefits. Data science tools have the potential to assist organizations in enhancing their brand marketing endeavors and providing personalized offers, therefore contributing to the overall improvement of consumer acquisition. Consequently, the primary objective of this research was to investigate the influence of the personalized offers aspect on users of mobile commerce applications in Saudi Arabia, in addition to the core elements of the technology acceptance model (TAM). The result of this study indicates that perceived usefulness exhibits the greatest degree of impact in influencing customer attitudes toward usage, with personalized offers following closely. The research further reveals that personalized offers exert a substantial favorable influence on customers’ attitudes towards their use. Additionally, the research reveals that personalized offers significantly influence individuals’ behavioral intentions concerning the use of m-commerce applications. This research offers significant insights that might inform future academic research in the field. Moreover, it provides app developers and enterprises with novel knowledge and comprehension to devise tactics that enhance the ongoing advancement of mobile commerce applications.","PeriodicalId":53486,"journal":{"name":"International Journal of Interactive Mobile Technologies","volume":"23 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135820806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-03DOI: 10.3991/ijim.v17i20.44757
None Khatiyayini a/p RYoganathan, None Mohd Rustam Mohd Rameli
The social media platform is extremely popular among undergraduate students. Along with the increase in social media usage, phenomena such as the fear of missing out are also becoming more prevalent among this group. It is hypothesized that excessive usage of social media contributes to the psychological decline of undergraduate students. This study aimed to examine the relationship between social media usage and the fear of missing out among undergraduate students. In addition, this study also examined the level of social media usage and the fear of missing out. The study adopted a quantitative approach, specifically a correlational research design. Data were collected from 306 undergraduates at Universiti Teknologi Malaysia using the social networking time use scale and fear of missing out (FOMO) scale instruments to measure social media usage and fear of missing out, respectively. Descriptive analysis revealed that undergraduates have a moderate level of social media usage and a moderate level of fear of missing out. Meanwhile, the inferential analysis revealed a significant positive relationship between the usage of social media and the level of fear of missing out among undergraduates. In conclusion, the study results indicate that social media usage does influence the fear of missing out among undergraduates, although the coefficient was weak.
{"title":"What My Friends Are Up To? The Relationship between Social Media Usage and Fear of Missing Out among Undergraduates","authors":"None Khatiyayini a/p RYoganathan, None Mohd Rustam Mohd Rameli","doi":"10.3991/ijim.v17i20.44757","DOIUrl":"https://doi.org/10.3991/ijim.v17i20.44757","url":null,"abstract":"The social media platform is extremely popular among undergraduate students. Along with the increase in social media usage, phenomena such as the fear of missing out are also becoming more prevalent among this group. It is hypothesized that excessive usage of social media contributes to the psychological decline of undergraduate students. This study aimed to examine the relationship between social media usage and the fear of missing out among undergraduate students. In addition, this study also examined the level of social media usage and the fear of missing out. The study adopted a quantitative approach, specifically a correlational research design. Data were collected from 306 undergraduates at Universiti Teknologi Malaysia using the social networking time use scale and fear of missing out (FOMO) scale instruments to measure social media usage and fear of missing out, respectively. Descriptive analysis revealed that undergraduates have a moderate level of social media usage and a moderate level of fear of missing out. Meanwhile, the inferential analysis revealed a significant positive relationship between the usage of social media and the level of fear of missing out among undergraduates. In conclusion, the study results indicate that social media usage does influence the fear of missing out among undergraduates, although the coefficient was weak.","PeriodicalId":53486,"journal":{"name":"International Journal of Interactive Mobile Technologies","volume":"21 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135819511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-03DOI: 10.3991/ijim.v17i20.40999
Mohamed El Ghmary, Said Ziani, Tarik Chanyour, Youssef Hmimz
This paper addresses the issue of efficient resource allocation in a Mobile Edge Computing (MEC) system, taking into account the trade-off between energy consumption and operation latency. The increasing deployment of connected devices and data-intensive services in the Internet of Things (IoT) poses significant challenges in terms of managing computational resources. In this study, we propose a MEC system model that considers energy constraints and the need to minimize latency to ensure optimal performance. We formulate the resource allocation problem in terms of a trade-off between energy consumption and latency, and explore solutions based on heuristic task offloading techniques. Our experiments demonstrate that our approach achieves improved latency performance while reducing energy consumption. We also evaluate the impact of various parameters, such as workload and resource availability, on the energy-latency trade-off.
{"title":"An Energy and Latency Trade-off for Resources Allocation in a MEC System","authors":"Mohamed El Ghmary, Said Ziani, Tarik Chanyour, Youssef Hmimz","doi":"10.3991/ijim.v17i20.40999","DOIUrl":"https://doi.org/10.3991/ijim.v17i20.40999","url":null,"abstract":"This paper addresses the issue of efficient resource allocation in a Mobile Edge Computing (MEC) system, taking into account the trade-off between energy consumption and operation latency. The increasing deployment of connected devices and data-intensive services in the Internet of Things (IoT) poses significant challenges in terms of managing computational resources. In this study, we propose a MEC system model that considers energy constraints and the need to minimize latency to ensure optimal performance. We formulate the resource allocation problem in terms of a trade-off between energy consumption and latency, and explore solutions based on heuristic task offloading techniques. Our experiments demonstrate that our approach achieves improved latency performance while reducing energy consumption. We also evaluate the impact of various parameters, such as workload and resource availability, on the energy-latency trade-off.","PeriodicalId":53486,"journal":{"name":"International Journal of Interactive Mobile Technologies","volume":"25 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135820237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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