A manipulação em discursos antivacina: uma análise sobre as representações sociais

Abstract

This article aims to analyze the social representations constructed in the processes of manipulation of the anti-vaccine discourse during the Covid-19 pandemic. For this, we reflect on the concept of manipulation advocated by Breton (1999) and base ourselves on the sociocognitive perspective advocated by van Dijk (2012) for the analysis of the phenomenon of discursive ma-nipulation. We also discuss the concept of social representations defended by Moscovici (1976) and Jodelet (2001) and we join the discursive approach defended by Irineu (2021) to analyze two texts published between the months of December 2021 and January 2022 on internet social networks. The analysis allowed us to conclude that, in order to manipulate discursively through social repre-sentations, the enunciators used (i) a privileged place of speech, (ii) medical, scientific and religious discourses; (iii) hypermultimodal resources that seek to involve subjects in an ecosystem of misin-formation; and (iv) vocabulary composed of words and expressions related to death or other evils.