Review Moderation Transparency and Online Reviews: Evidence from a Natural Experiment

IF 7 2区管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Mis Quarterly Pub Date : 2023-12-01 DOI:10.25300/misq/2023/16216

Lianlian (Dorothy) Jiang, T. Ravichandran, Jason Kuruzovich

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Abstract

This paper empirically investigates how review moderation transparency affects the volume, length, and negativity of reviews. A change to the Yelp platform in 2010, introducing review moderation and displaying filtered reviews, created a natural experiment. We used a panel dataset of online reviews from the same set of restaurants on both the Yelp and TripAdvisor platforms in a difference-in-differences (DID) model to test how review moderation transparency affected our outcome variables. We found that increasing review moderation transparency negatively affects review volume but positively affects review negativity. The results also indicate that providing review moderation transparency reduces review length, especially for reviews with positive sentiment. Our findings suggest that providing review moderation transparency induces users to invest less effort in review contributions, especially when they are submitting positive reviews. We discuss the theoretical and practical implications of these results as they relate to the design and use of online review platforms.

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评论适度透明度和在线评论:来自自然实验的证据

本文实证研究了评论审核透明度如何影响评论的数量、长度和负面性。2010年，Yelp对平台进行了调整，引入了评论审核，并显示经过过滤的评论，这是一个自然而然的实验。我们使用来自Yelp和TripAdvisor平台上同一组餐厅的在线评论的面板数据集，采用差异中差异(DID)模型来测试评论审核透明度如何影响我们的结果变量。我们发现，增加评论审核透明度会对评论量产生负面影响，但会对评论的消极性产生积极影响。结果还表明，提供评论适度透明度减少了评论长度，特别是对于具有积极情绪的评论。我们的研究结果表明，提供评论审核透明度会促使用户在评论贡献上投入更少的精力，尤其是当他们提交积极的评论时。我们讨论了这些结果的理论和实践意义，因为它们与在线评论平台的设计和使用有关。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Mis Quarterly 工程技术-计算机：信息系统

CiteScore

13.30

自引率

4.10%

发文量

审稿时长

6-12 weeks

期刊介绍： Journal Name: MIS Quarterly Editorial Objective: The editorial objective of MIS Quarterly is focused on: Enhancing and communicating knowledge related to: Development of IT-based services Management of IT resources Use, impact, and economics of IT with managerial, organizational, and societal implications Addressing professional issues affecting the Information Systems (IS) field as a whole Key Focus Areas: Development of IT-based services Management of IT resources Use, impact, and economics of IT with managerial, organizational, and societal implications Professional issues affecting the IS field as a whole