{"title":"Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations","authors":"Thomas Leclercq, Etienne Denis, Steven Hoornaert","doi":"10.1080/0267257x.2023.2289370","DOIUrl":null,"url":null,"abstract":"Non-profit organisations are increasingly collaborating with celebrities to increase charitable donations. Consequently, choosing the right endorser to promote charitable giving is central to the c...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"21 6","pages":""},"PeriodicalIF":3.5000,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/0267257x.2023.2289370","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Non-profit organisations are increasingly collaborating with celebrities to increase charitable donations. Consequently, choosing the right endorser to promote charitable giving is central to the c...
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