Pub Date : 2024-08-30DOI: 10.1080/0267257x.2024.2380795
Sophie Raynaud, Maria Carolina Zanette, Carmen Valor Martínez, Paolo Antonetti
Television (TV) series have emerged as the quintessential entertainment product in popular culture, amplifying their potential for affecting stereotypical representations. However, how stereotypes ...
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Pub Date : 2024-08-20DOI: 10.1080/0267257x.2024.2394114
Benjamin Rosenthal, Massimo Airoldi
There is growing concern about the proliferation of radical groups and violent content on social media platforms such as YouTube. These platforms present unique capacities to promote radicalised co...
{"title":"Conceptualising online consumer counterpublics","authors":"Benjamin Rosenthal, Massimo Airoldi","doi":"10.1080/0267257x.2024.2394114","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2394114","url":null,"abstract":"There is growing concern about the proliferation of radical groups and violent content on social media platforms such as YouTube. These platforms present unique capacities to promote radicalised co...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"29 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142211272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-19DOI: 10.1080/0267257x.2024.2393369
Purvi Shah
This commentary addresses the crucial need for rigorous and relevant qualitative research in marketing academia and offers actionable recommendations for scholars to achieve excellence in both thes...
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Pub Date : 2024-08-14DOI: 10.1080/0267257x.2024.2391367
Dennis B. Arnett
Given that marketing managers are taught the significance of predicting and responding to competitors’ actions, comparing their firms’ strategies to those of competitors, and developing sustainable...
{"title":"Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective","authors":"Dennis B. Arnett","doi":"10.1080/0267257x.2024.2391367","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2391367","url":null,"abstract":"Given that marketing managers are taught the significance of predicting and responding to competitors’ actions, comparing their firms’ strategies to those of competitors, and developing sustainable...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"18 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142211271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-06DOI: 10.1080/0267257x.2024.2383237
Julie Whiteman, Finola Kerrigan
This paper presents an analysis of macro-level discourses of age, gender and sexuality in a meso-level consumer discussion from social media revealing how gender ideology and power materialise in t...
{"title":"Film and the stigmatisation of ageing female sexuality: consumer commentary of Good Luck to You, Leo Grande","authors":"Julie Whiteman, Finola Kerrigan","doi":"10.1080/0267257x.2024.2383237","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2383237","url":null,"abstract":"This paper presents an analysis of macro-level discourses of age, gender and sexuality in a meso-level consumer discussion from social media revealing how gender ideology and power materialise in t...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"15 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141934489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-05DOI: 10.1080/0267257x.2024.2388088
Marco Weippert
This article examines the personalisation of touchpoints across the omnichannel customer journey (OCJ) for retailers and direct-to-consumer brands. Despite the increasing availability of connected ...
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Pub Date : 2024-07-17DOI: 10.1080/0267257x.2024.2380252
Barbara Masiello, Antonella Garofano, Francesco Izzo, Enrico Bonetti
Issues of diversity and inclusion increasingly influence the purchasing process and brand loyalty of new generations of customers. Additionally, scholars and policymakers are calling for a more inc...
{"title":"Inclusive marketing and disability: value creation strategies for organisations and society in the toy industry","authors":"Barbara Masiello, Antonella Garofano, Francesco Izzo, Enrico Bonetti","doi":"10.1080/0267257x.2024.2380252","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2380252","url":null,"abstract":"Issues of diversity and inclusion increasingly influence the purchasing process and brand loyalty of new generations of customers. Additionally, scholars and policymakers are calling for a more inc...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"76 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141738751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-03DOI: 10.1080/0267257x.2024.2346014
Alev Pinar Kuruoglu
In this commentary, I draw on Annemarie Mol’s work to ponder the implications of multiple ontologies of the body that are enacted in research as well as in domains such as athletics. I highlight th...
{"title":"The distributed body","authors":"Alev Pinar Kuruoglu","doi":"10.1080/0267257x.2024.2346014","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2346014","url":null,"abstract":"In this commentary, I draw on Annemarie Mol’s work to ponder the implications of multiple ontologies of the body that are enacted in research as well as in domains such as athletics. I highlight th...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"30 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141551873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-03DOI: 10.1080/0267257x.2024.2346019
Mark Tadajewski
Russ’s (Belk, 1988) extension of William James’ reflections on the self has been a significant accelerant of interpretive and Consumer Culture Theoretic research. In this paper, I will outline a di...
{"title":"Beyond the extended and distributed ‘self’: from subliminal extended selves to nonlocality and neurocapitalism","authors":"Mark Tadajewski","doi":"10.1080/0267257x.2024.2346019","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2346019","url":null,"abstract":"Russ’s (Belk, 1988) extension of William James’ reflections on the self has been a significant accelerant of interpretive and Consumer Culture Theoretic research. In this paper, I will outline a di...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"10 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141551876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-03DOI: 10.1080/0267257x.2024.2346016
Russell Belk
Extending Thompson’s discussion of the extended self, I contrast his view if the I Self (in William James’ terms) with my focus on James’ Me Self. I go on to discuss the Aggregate Self, the Digital...
{"title":"Apples, oranges, and self","authors":"Russell Belk","doi":"10.1080/0267257x.2024.2346016","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2346016","url":null,"abstract":"Extending Thompson’s discussion of the extended self, I contrast his view if the I Self (in William James’ terms) with my focus on James’ Me Self. I go on to discuss the Aggregate Self, the Digital...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"35 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141551879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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