{"title":"Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective","authors":"Dennis B. Arnett","doi":"10.1080/0267257x.2024.2391367","DOIUrl":null,"url":null,"abstract":"Given that marketing managers are taught the significance of predicting and responding to competitors’ actions, comparing their firms’ strategies to those of competitors, and developing sustainable...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"18 1","pages":""},"PeriodicalIF":3.5000,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/0267257x.2024.2391367","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
Given that marketing managers are taught the significance of predicting and responding to competitors’ actions, comparing their firms’ strategies to those of competitors, and developing sustainable...
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