Nonprofit Marketing: A Systematic Review

Shimelis Zewdie Werke, Addisalem Tadesse Bogale
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Abstract

This systematic review delves into the realm of nonprofit marketing (NPM) by synthesizing empirical studies published between 2013 and 2022 across various sectors. Employing a meticulous screening ...
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非营利组织营销:系统回顾
本系统综述通过综合2013年至2022年在各个部门发表的实证研究,深入研究了非营利营销(NPM)领域。精心筛选……
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来源期刊
CiteScore
3.90
自引率
7.10%
发文量
19
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