Pub Date : 2024-07-31DOI: 10.1080/10495142.2024.2384089
Ebru Tümer, İnci Dursun, Cansu Gökmen Köksal, Ahmet Durmaz
Increasing individual recycling rates is critical to achieving expected recycling targets. According to the social marketing approach promoting individual recycling behavior requires exploring, mea...
{"title":"Conceptualizing Barriers to Individual Recycling: A Qualitative Study with Multiple Stakeholders in Türkiye","authors":"Ebru Tümer, İnci Dursun, Cansu Gökmen Köksal, Ahmet Durmaz","doi":"10.1080/10495142.2024.2384089","DOIUrl":"https://doi.org/10.1080/10495142.2024.2384089","url":null,"abstract":"Increasing individual recycling rates is critical to achieving expected recycling targets. According to the social marketing approach promoting individual recycling behavior requires exploring, mea...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"86 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141935397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-07DOI: 10.1080/10495142.2024.2372102
Katherine Morgan, Chelsea DeMasters, Kimberly Wiley
Characteristics core to the nonprofit sector’s identity – community building and authenticity – are what drive user engagement on microvlogging platforms like TikTok. Yet, nonprofits are often hesi...
{"title":"Nonprofits, Social Media, and Mission","authors":"Katherine Morgan, Chelsea DeMasters, Kimberly Wiley","doi":"10.1080/10495142.2024.2372102","DOIUrl":"https://doi.org/10.1080/10495142.2024.2372102","url":null,"abstract":"Characteristics core to the nonprofit sector’s identity – community building and authenticity – are what drive user engagement on microvlogging platforms like TikTok. Yet, nonprofits are often hesi...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"17 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141585706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-01DOI: 10.1080/10495142.2024.2372104
Ronald Conlin, Steven Bauer
The high degree of social consciousness among Generation Z (Gen Z) makes the cohort a critical target for nonprofits. Our study investigates the relative impact of advertising appeals based on guil...
Z 世代（Gen Z）高度的社会意识使他们成为非营利组织的重要目标。我们的研究调查了基于 "guil...
{"title":"Sympathy and Guilt: Optimizing Advertising Appeals for Charitable Giving to Generation Z","authors":"Ronald Conlin, Steven Bauer","doi":"10.1080/10495142.2024.2372104","DOIUrl":"https://doi.org/10.1080/10495142.2024.2372104","url":null,"abstract":"The high degree of social consciousness among Generation Z (Gen Z) makes the cohort a critical target for nonprofits. Our study investigates the relative impact of advertising appeals based on guil...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"19 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141609639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-17DOI: 10.1080/10495142.2024.2366290
Debadutta Kumar Panda
Despite many investigations on nonprofit collaboration, examining nonprofit alliances from the behavioral attributes of top managers is nonexistent in the present literature. This paper studies how...
{"title":"Do Top managers’ Psychological Attributes Influence Nonprofit Alliances for Resource Acquisition? An Application of Stimulus-Organization-Behavior-Consequence (S-O-B-C) Theory","authors":"Debadutta Kumar Panda","doi":"10.1080/10495142.2024.2366290","DOIUrl":"https://doi.org/10.1080/10495142.2024.2366290","url":null,"abstract":"Despite many investigations on nonprofit collaboration, examining nonprofit alliances from the behavioral attributes of top managers is nonexistent in the present literature. This paper studies how...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"84 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141506550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-31DOI: 10.1080/10495142.2024.2361342
Shaun Thomas, Rodney Graeme Duffett
The continued growth of nonprofit organizations (NPOs) has caused major competition to create awareness of their funding needs and services. Consequently, NPOs have begun to increase the use of soc...
{"title":"Using Social Media as a Marketing Communication Strategy: Perspectives from Health-Related Non-Profit Organizations","authors":"Shaun Thomas, Rodney Graeme Duffett","doi":"10.1080/10495142.2024.2361342","DOIUrl":"https://doi.org/10.1080/10495142.2024.2361342","url":null,"abstract":"The continued growth of nonprofit organizations (NPOs) has caused major competition to create awareness of their funding needs and services. Consequently, NPOs have begun to increase the use of soc...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"123 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141514818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-28DOI: 10.1080/10495142.2024.2360197
Lijie Zhou, Fei Xue
Social media fundraising has become an important tool for nonprofits to raise money. Focusing on one specific fundraising tool, Facebook birthday fundraiser, the current study developed an extended...
{"title":"Make a Charitable Birthday Wish on Facebook: An Extended Theory of Planned Behavior","authors":"Lijie Zhou, Fei Xue","doi":"10.1080/10495142.2024.2360197","DOIUrl":"https://doi.org/10.1080/10495142.2024.2360197","url":null,"abstract":"Social media fundraising has become an important tool for nonprofits to raise money. Focusing on one specific fundraising tool, Facebook birthday fundraiser, the current study developed an extended...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"4 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141514819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-27DOI: 10.1080/10495142.2024.2351012
Viral Bhatt, Sudhir Pandey, Ritesh Patel, Shamrao Ghodake, Harsha Jariwala, Sujo Thomas
Crowdfunding is an information-technology-assisted model of amassing moderately small contributions/donations to solicit funds from a large pool of donors online. While the nonprofit marketing lite...
{"title":"Predicting online donation intention in donation-based crowdfunding apps: a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns","authors":"Viral Bhatt, Sudhir Pandey, Ritesh Patel, Shamrao Ghodake, Harsha Jariwala, Sujo Thomas","doi":"10.1080/10495142.2024.2351012","DOIUrl":"https://doi.org/10.1080/10495142.2024.2351012","url":null,"abstract":"Crowdfunding is an information-technology-assisted model of amassing moderately small contributions/donations to solicit funds from a large pool of donors online. While the nonprofit marketing lite...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"64 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141514820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-19DOI: 10.1080/10495142.2024.2337648
Cláudia Lessa, Arnaldo Coelho
The objective of this study is to analyze international scientific publications related to corporate social responsibility (CSR) and higher education institutions, providing a map of the connection...
{"title":"The Impact of Social Responsibility on Students’ Perceptions in Higher Education Institutions: A Theoretical Synthesis of Recent Research and Bibliometric Analysis","authors":"Cláudia Lessa, Arnaldo Coelho","doi":"10.1080/10495142.2024.2337648","DOIUrl":"https://doi.org/10.1080/10495142.2024.2337648","url":null,"abstract":"The objective of this study is to analyze international scientific publications related to corporate social responsibility (CSR) and higher education institutions, providing a map of the connection...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"196 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140625840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-13DOI: 10.1080/10495142.2024.2341742
Triza Mudita, Kwanho Suk
Charitable organizations spend donated funds for programs and overhead. Donors expect their donated money to be used to help the cause rather than the overhead (i.e. overhead aversion). Donors expe...
{"title":"Effects of Feedback about Overhead Spending from Charitable Organizations on Overhead Aversion","authors":"Triza Mudita, Kwanho Suk","doi":"10.1080/10495142.2024.2341742","DOIUrl":"https://doi.org/10.1080/10495142.2024.2341742","url":null,"abstract":"Charitable organizations spend donated funds for programs and overhead. Donors expect their donated money to be used to help the cause rather than the overhead (i.e. overhead aversion). Donors expe...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"95 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140584862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-21DOI: 10.1080/10495142.2024.2330616
Shane Genziuk, Michael Polonsky
Similar to other countries, Australian firms are increasingly using corporate foundations (CFs) to manage their philanthropic giving. While research has explored the global expansion of CFs, there ...
{"title":"Motivations for Establishing a Corporate Foundation in Australia","authors":"Shane Genziuk, Michael Polonsky","doi":"10.1080/10495142.2024.2330616","DOIUrl":"https://doi.org/10.1080/10495142.2024.2330616","url":null,"abstract":"Similar to other countries, Australian firms are increasingly using corporate foundations (CFs) to manage their philanthropic giving. While research has explored the global expansion of CFs, there ...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"26 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140202932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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