{"title":"Using Social Media as a Marketing Communication Strategy: Perspectives from Health-Related Non-Profit Organizations","authors":"Shaun Thomas, Rodney Graeme Duffett","doi":"10.1080/10495142.2024.2361342","DOIUrl":null,"url":null,"abstract":"The continued growth of nonprofit organizations (NPOs) has caused major competition to create awareness of their funding needs and services. Consequently, NPOs have begun to increase the use of soc...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"123 1","pages":""},"PeriodicalIF":1.3000,"publicationDate":"2024-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Nonprofit & Public Sector Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10495142.2024.2361342","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
The continued growth of nonprofit organizations (NPOs) has caused major competition to create awareness of their funding needs and services. Consequently, NPOs have begun to increase the use of soc...
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