Introduction to the special issue on the role of sustainability in advertising

IF 5.3 3区 管理学 Q1 BUSINESS International Journal of Advertising Pub Date : 2023-12-08 DOI:10.1080/02650487.2023.2290857
Shelly Rathee
{"title":"Introduction to the special issue on the role of sustainability in advertising","authors":"Shelly Rathee","doi":"10.1080/02650487.2023.2290857","DOIUrl":null,"url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Ahead of Print, 2023)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"228 1","pages":""},"PeriodicalIF":5.3000,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2023.2290857","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

Published in International Journal of Advertising: The Review of Marketing Communications (Ahead of Print, 2023)
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
可持续性在广告中的作用特刊导言
发表于《国际广告期刊》:营销传播评论》(2023 年,印刷版前)
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
CiteScore
13.90
自引率
19.40%
发文量
66
期刊介绍:
期刊最新文献
Effect of disclosing AI-generated content on prosocial advertising evaluation Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan Comments on “How digital innovation has changed marketing: the good, the bad, the ugly” The more you know…? How disclosures, persuasion knowledge training, and political fit impact Cognitive processing of targeted political ads Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1