Effect of disclosing AI-generated content on prosocial advertising evaluation

IF 5.3 3区 管理学 Q1 BUSINESS International Journal of Advertising Pub Date : 2024-09-11 DOI:10.1080/02650487.2024.2401319
Tae Hyun Baek, Jungkeun Kim, Jeong Hyun Kim
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Abstract

With advancements in generative artificial intelligence (AI) technology, there is a growing concern about its ethical implications, transparency, and consumer reactions to AI-generated content. Bui...
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披露人工智能生成的内容对亲社会广告评估的影响
随着人工智能(AI)生成技术的发展,人们越来越关注其道德影响、透明度以及消费者对人工智能生成内容的反应。人工智能技术的...
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CiteScore
13.90
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19.40%
发文量
66
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