{"title":"The more you know…? How disclosures, persuasion knowledge training, and political fit impact Cognitive processing of targeted political ads","authors":"Selina Noetzel, Alice Binder, Jörg Matthes","doi":"10.1080/02650487.2024.2390760","DOIUrl":null,"url":null,"abstract":"Scholars and policymakers call for disclosures and educational training to enhance citizens’ critical coping with targeted political advertising. Empirically, however, the effectiveness of such mea...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"2 1","pages":""},"PeriodicalIF":5.3000,"publicationDate":"2024-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2024.2390760","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Scholars and policymakers call for disclosures and educational training to enhance citizens’ critical coping with targeted political advertising. Empirically, however, the effectiveness of such mea...
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