{"title":"When a Crisis Has a Silver Lining: Social Media P2p Fundraising at the Start of COVID-19","authors":"Beatrice Martin, Christian Schlereth","doi":"10.1177/08997640231213098","DOIUrl":null,"url":null,"abstract":"Research suggests that global crises generally have a negative impact on donations to nonprofit organizations. In this research note, we challenge whether this wisdom applies to all channels by examining a growing digital fundraising channel, social media peer-to-peer (p2p) fundraising, at the start of the COVID-19 crisis. Through both United States and German samples, we study which nonprofit organizations over- and underperformed compared to the market average to glean the potential drivers of success. We demonstrate that not all crises lower generosity, provide managerial insights into this new digital fundraising channel, and discuss how our results are generalizable to other channels and crises.","PeriodicalId":48235,"journal":{"name":"Nonprofit and Voluntary Sector Quarterly","volume":"28 11","pages":""},"PeriodicalIF":2.3000,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Nonprofit and Voluntary Sector Quarterly","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/08997640231213098","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"SOCIAL ISSUES","Score":null,"Total":0}
引用次数: 0
Abstract
Research suggests that global crises generally have a negative impact on donations to nonprofit organizations. In this research note, we challenge whether this wisdom applies to all channels by examining a growing digital fundraising channel, social media peer-to-peer (p2p) fundraising, at the start of the COVID-19 crisis. Through both United States and German samples, we study which nonprofit organizations over- and underperformed compared to the market average to glean the potential drivers of success. We demonstrate that not all crises lower generosity, provide managerial insights into this new digital fundraising channel, and discuss how our results are generalizable to other channels and crises.
期刊介绍：
Nonprofit and Voluntary Sector Quarterly, the journal of the Association for Research on Nonprofit Organizations and Voluntary Action, is an international, interdisciplinary journal that seeks to enhance the quality of life and general welfare of humanity through effective and appropriate voluntary action by reporting on research and programs related to voluntarism, citizen participation, philanthropy, and nonprofit organizations in societies around the world.
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