{"title":"Division I College Football Premium Seating: An Analysis of the Power Five and Group of Five, Clientele, and Luxury Suite Prices","authors":"Kurt Mayer","doi":"10.32731/smq.324.122023.03","DOIUrl":null,"url":null,"abstract":"In Division I college football, sustainability concerns exist from the growing financial divide between the Power Five and Group of Five conferences. Athletic departments can become more financially viable through generation of additional attendance revenue in the higher priced area of premium seating, but little research has been conducted on the topic. As the first premium seating study across all of Division I, results indicated the Power Five and Group of Five did not significantly differ on their available premium seating options with luxury suites, club seats, and loge boxes. Also, suite consumers were mainly half individuals/families and half corporate for both classifications. Further, the regression models explained approximately 60% of suite price from Conference Affiliation, Suite Capacity, Number of Suites, County Population, Facility Age, Non-Gameday Rental, and Private/Public Institution variables. Altogether, results highlighted the uniqueness of the college football market and its distinctiveness from professional sport.","PeriodicalId":47293,"journal":{"name":"Sport Marketing Quarterly","volume":" 34","pages":""},"PeriodicalIF":2.0000,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Sport Marketing Quarterly","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.32731/smq.324.122023.03","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
In Division I college football, sustainability concerns exist from the growing financial divide between the Power Five and Group of Five conferences. Athletic departments can become more financially viable through generation of additional attendance revenue in the higher priced area of premium seating, but little research has been conducted on the topic. As the first premium seating study across all of Division I, results indicated the Power Five and Group of Five did not significantly differ on their available premium seating options with luxury suites, club seats, and loge boxes. Also, suite consumers were mainly half individuals/families and half corporate for both classifications. Further, the regression models explained approximately 60% of suite price from Conference Affiliation, Suite Capacity, Number of Suites, County Population, Facility Age, Non-Gameday Rental, and Private/Public Institution variables. Altogether, results highlighted the uniqueness of the college football market and its distinctiveness from professional sport.
期刊介绍：
Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.
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