{"title":"Diminishing role of regional uniqueness in preference to shop online amid COVID-19: a longitudinal analysis","authors":"Buraj Patrakosol","doi":"10.1007/s11628-023-00551-x","DOIUrl":null,"url":null,"abstract":"<p>Online shopping has been widely adopted during the COVID-19 pandemic due to its safety and convenience. Despite early studies validating increased online shopping, the impact of regional uniqueness was largely underexplored. This longitudinal study examines the interplay between regional uniqueness and online shopping trends, employing social cognitive theory as the foundation. The analysis of over 112,000 observations from 2018 to 2021 on comScore revealed that the influence of regional uniqueness on online shopping deteriorated during the pandemic. These results not only fortify social cognitive theory but also carry practical implications, signaling the need for additional research.</p>","PeriodicalId":51576,"journal":{"name":"Service Business","volume":"8 1","pages":""},"PeriodicalIF":4.4000,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Service Business","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1007/s11628-023-00551-x","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Online shopping has been widely adopted during the COVID-19 pandemic due to its safety and convenience. Despite early studies validating increased online shopping, the impact of regional uniqueness was largely underexplored. This longitudinal study examines the interplay between regional uniqueness and online shopping trends, employing social cognitive theory as the foundation. The analysis of over 112,000 observations from 2018 to 2021 on comScore revealed that the influence of regional uniqueness on online shopping deteriorated during the pandemic. These results not only fortify social cognitive theory but also carry practical implications, signaling the need for additional research.
期刊介绍：
The mission of Service Business is to be an outlet for the most advanced research in business related to the service sector. The journal is designed to be international and multidisciplinary. Service Business focuses on business research for the service sector and provides a means of communication for those working in the business field of service and service industries irrespective of discipline, functional area, sector or nationality. Service Business is a journal for issues related to business in the service sector of the economy, focusing on both the profit and non-profit areas of the sector. Authors share their experiences in developing, implementing, and evaluating their business decisions and strategies and explore not only the latest research and methodologies in the field, but also examine the theoretical and managerial implications, and future research opportunities in service sector. An editorial review board of leading international scholars and practitioners assures content which encompasses rigorous conceptual and empirical papers, practice-oriented papers, teaching-oriented papers, special issues, case studies, book reviews, and conference reports. Every article published in the SB is subject to a double blind review process to ensure its relevance and quality.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
