The Effect of Lifestyle on Appearance Interest and Beauty Management Behavior

Abstract

This study investigated the impact of lifestyle on appearance interest and beauty management behavior, and 302 copies of data collected in this study were analyzed through SPSS 24.0 and frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were conducted to improve and meet beauty management behavior. As a result of the study, lifestyle factors based on individual tendencies differ significantly in appearance interest and beauty management behavior, and those with aesthetic, personality, and social orientation have a positive (+) relationship with appearance interest and beauty management behavior factors. Through this study, it reduces the burden on customers by selling products in small amounts and provides opportunities to feel and satisfy changes using various beauty items. Second, it allows you to feel individual changes. Third, it provides a scalp self-bar to prevent hair loss or problematic scalp. Through this, you can increase your interest in appearance and beauty management behavior through your individual lifestyle.