Pub Date : 2024-02-28DOI: 10.52660/jksc.2024.30.1.97
Yue Jia, K. Kim
The advancement of information and communication technology, a central element in the Fourth Industrial Revolution, is influencing the way people think and act with the introduction of artificial intelligence, augmented reality, and the Internet of Things. In education, there's a notable shift from a teacher-centric approach to a learner-centric environment, emphasizing the flipped learning teaching method that facilitates self-directed learning. This study examined how learner characteristics influence learning flow (classroom class and online class) and learning satisfaction in order to establish a foundation for the effective implementation of beauty education in a flipped learning environment. An empirical study was conducted from July 10 to August 10, 2023, involving 166 surveys administered to beauty-related students in China. The data were analyzed using SPSS 25.0, employing techniques such as frequency analysis, factor analysis, reliability analysis, descriptive statistics, correlation analysis, and multiple regression analysis. The research findings indicated high reliability scores for learner characteristics (3.98), learning flow (3.75), and learning satisfaction (3.77) within the flipped learning environment. Correlation analyses between learner characteristics, learning flow, and learning satisfaction revealed statistically significant correlation, especially in terms of the correlation between learning attachment of learner characteristics and learning self-efficacy in learning satisfaction. In particular, a higher level of learning attachment in learner characteristics was associated with a statistically significant positive effect on learning satisfaction, whether in online or classroom learning contexts. The research findings suggest that flipped learning classes can improve students' satisfaction by boosting their learning attachment, leading to increased learning self-efficacy. This study highlights the importance of a flipped learning instructional approach when designing courses to enhance learning flow and attachment, addressing academic self-regulation and self-determination motivation.
{"title":"The Effects of Learner Characteristics on Learning Flow and Learning Satisfaction in the Flipped Learning of Chinese Beauty Major College Students","authors":"Yue Jia, K. Kim","doi":"10.52660/jksc.2024.30.1.97","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.97","url":null,"abstract":"The advancement of information and communication technology, a central element in the Fourth Industrial Revolution, is influencing the way people think and act with the introduction of artificial intelligence, augmented reality, and the Internet of Things. In education, there's a notable shift from a teacher-centric approach to a learner-centric environment, emphasizing the flipped learning teaching method that facilitates self-directed learning. This study examined how learner characteristics influence learning flow (classroom class and online class) and learning satisfaction in order to establish a foundation for the effective implementation of beauty education in a flipped learning environment. An empirical study was conducted from July 10 to August 10, 2023, involving 166 surveys administered to beauty-related students in China. The data were analyzed using SPSS 25.0, employing techniques such as frequency analysis, factor analysis, reliability analysis, descriptive statistics, correlation analysis, and multiple regression analysis. The research findings indicated high reliability scores for learner characteristics (3.98), learning flow (3.75), and learning satisfaction (3.77) within the flipped learning environment. Correlation analyses between learner characteristics, learning flow, and learning satisfaction revealed statistically significant correlation, especially in terms of the correlation between learning attachment of learner characteristics and learning self-efficacy in learning satisfaction. In particular, a higher level of learning attachment in learner characteristics was associated with a statistically significant positive effect on learning satisfaction, whether in online or classroom learning contexts. The research findings suggest that flipped learning classes can improve students' satisfaction by boosting their learning attachment, leading to increased learning self-efficacy. This study highlights the importance of a flipped learning instructional approach when designing courses to enhance learning flow and attachment, addressing academic self-regulation and self-determination motivation.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"13 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140418917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.52660/jksc.2024.30.1.69
Kyoung-Eun Seo, Ea-Seul Park, Jung-Hee Lee
In this study, when Virtual Reality was applied to beauty education, we wanted to investigate students' learning immersion, learning satisfaction, and educational effects. A total of 52 researchers measured general characteristics, learning immersion, and learning satisfaction using online surveys. The survey was conducted once before and after using VR. Data analysis is SPSS v. US>Leveraged the 25.0. As a result of frequency analysis, factor analysis, and correlation analysis, the higher the VR awareness, the higher the learning immersion and learning satisfaction (p<.001). Interest (t=-3.202, p<.01), concentration (t=-4.344, p<.001), and realism (t=-3.980, p<.001) of learning immersion have statistically significant positive (+) correlations. Self-satisfaction by subfactor of learning satisfaction (t=-3.616, p<.01), achievement (t=-4.243, p<.001), and utilization (t=-3.325, p<.01) were found to have a statistically meaningful positive correlation. In addition, the higher the learning immersion level, the higher the learning satisfaction level. These results suggest that beauty education using Virtual Reality is effective when using VR in terms of learning immersion and learning satisfaction. In follow-up research, it is considered necessary to design educational programs to utilize VR and to confirm the effectiveness of them.
在本研究中，当虚拟现实技术应用于美容教育时，我们希望调查学生的学习沉浸感、学习满意度和教育效果。共有 52 名研究人员通过在线调查测量了学生的一般特征、学习沉浸感和学习满意度。调查在使用 VR 前后各进行一次。数据分析采用 SPSS v. US>Leveraged 25.0。频数分析、因子分析和相关分析的结果表明，VR 意识越强，学习沉浸感和学习满意度越高（P<.001）。学习沉浸感中的学习兴趣（t=-3.202，p<.01）、学习专注度（t=-4.344，p<.001）和学习真实感（t=-3.980，p<.001）在统计学上具有显著的正（+）相关性。学习满意度（t=-3.616，p<.01）、成就感（t=-4.243，p<.001）和利用率（t=-3.325，p<.01）等子因子的自我满意度在统计意义上具有正相关。此外，学习沉浸度越高，学习满意度越高。这些结果表明，使用虚拟现实技术进行美容教育，在学习沉浸感和学习满意度方面是有效的。在后续研究中，有必要设计利用虚拟现实技术的教育项目，并确认其有效性。
{"title":"Effectiveness Study of Cosmetology Education Using Virtual Reality","authors":"Kyoung-Eun Seo, Ea-Seul Park, Jung-Hee Lee","doi":"10.52660/jksc.2024.30.1.69","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.69","url":null,"abstract":"In this study, when Virtual Reality was applied to beauty education, we wanted to investigate students' learning immersion, learning satisfaction, and educational effects. A total of 52 researchers measured general characteristics, learning immersion, and learning satisfaction using online surveys. The survey was conducted once before and after using VR. Data analysis is SPSS v. US>Leveraged the 25.0. As a result of frequency analysis, factor analysis, and correlation analysis, the higher the VR awareness, the higher the learning immersion and learning satisfaction (p<.001). Interest (t=-3.202, p<.01), concentration (t=-4.344, p<.001), and realism (t=-3.980, p<.001) of learning immersion have statistically significant positive (+) correlations. Self-satisfaction by subfactor of learning satisfaction (t=-3.616, p<.01), achievement (t=-4.243, p<.001), and utilization (t=-3.325, p<.01) were found to have a statistically meaningful positive correlation. In addition, the higher the learning immersion level, the higher the learning satisfaction level. These results suggest that beauty education using Virtual Reality is effective when using VR in terms of learning immersion and learning satisfaction. In follow-up research, it is considered necessary to design educational programs to utilize VR and to confirm the effectiveness of them.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"106 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140421211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.52660/jksc.2024.30.1.77
Eun-Ok Lee, E. Park
While the economic level is improved due to the industrial development of modern society, the beauty industry consists of human resources with skilled technology, and securing it leads to an increase in the economic power of the beauty industry and the success or failure of management. Beauty service is an industry that is highly dependent on human resources and deals with the job satisfaction of its members as an important issue. Studies on the factors of job satisfaction and loyalty of beauty workers have been reported, but studies examining the relationship between job satisfaction of franchise hair shops and brand loyalty are relatively limited. In this study, a total of 664 data from franchise hair salon workers were applied to the empirical analysis to investigate the effect of job satisfaction of franchise hair shops on brand loyalty, and SPSS 22.0 was used to analyze the research problem, and positive results were derived for each factor. Based on the research results, it aims to find ways to accumulate empirical data and improve management performance in the field of hair care, and it is also necessary and meaningful to provide implications for subsequent research in the field of beauty.
{"title":"The Impact of Job Satisfaction on Brand Loyalty in Franchise Hair Shops","authors":"Eun-Ok Lee, E. Park","doi":"10.52660/jksc.2024.30.1.77","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.77","url":null,"abstract":"While the economic level is improved due to the industrial development of modern society, the beauty industry consists of human resources with skilled technology, and securing it leads to an increase in the economic power of the beauty industry and the success or failure of management. Beauty service is an industry that is highly dependent on human resources and deals with the job satisfaction of its members as an important issue. Studies on the factors of job satisfaction and loyalty of beauty workers have been reported, but studies examining the relationship between job satisfaction of franchise hair shops and brand loyalty are relatively limited. In this study, a total of 664 data from franchise hair salon workers were applied to the empirical analysis to investigate the effect of job satisfaction of franchise hair shops on brand loyalty, and SPSS 22.0 was used to analyze the research problem, and positive results were derived for each factor. Based on the research results, it aims to find ways to accumulate empirical data and improve management performance in the field of hair care, and it is also necessary and meaningful to provide implications for subsequent research in the field of beauty.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"29 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140418473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.52660/jksc.2024.30.1.58
Se-eun Kim, Su-Yeon Oh
This study confirmed how adult learners' learning orientation affects learning outcomes and empirically analyzed the mediating effect of learning flow. Based on previous research at home and abroad, theories of learning orientation, learning flow, and learning outcomes were reviewed, and a research model and hypothesis were derived based on the theories. Of the 200 returned survey responses, 186 were selected, excluding 14 inappropriate ones, and were subjected to final analysis. The results of this study are as follows. The activity-oriented, learning-oriented, and goal-oriented types of adult learners' learning orientation were found to have a significant effect on learning flow, and learning flow had a significant effect on learning performance. The learning-oriented and goal-oriented types of learning orientation influenced learning outcomes, and learning flow was found to mediate the relationship between the activityoriented, learning-oriented, and goal-oriented types of learning orientation and learning outcomes. What can be seen from these results is that in order for adult learners to participate in learning activities and increase awareness of learning outcomes according to learner orientation, it is necessary to provide various opportunities and incentive systems at lifelong education institutions to increase learning immersion. I'm doing it. Therefore, differentiated lifelong education programs are needed by distinguishing the learning orientation of adult learners.
{"title":"Learning Immersion According to the Learning Orientation of Adult Learners and Research on Impact on Learning Outcomes","authors":"Se-eun Kim, Su-Yeon Oh","doi":"10.52660/jksc.2024.30.1.58","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.58","url":null,"abstract":"This study confirmed how adult learners' learning orientation affects learning outcomes and empirically analyzed the mediating effect of learning flow. Based on previous research at home and abroad, theories of learning orientation, learning flow, and learning outcomes were reviewed, and a research model and hypothesis were derived based on the theories. Of the 200 returned survey responses, 186 were selected, excluding 14 inappropriate ones, and were subjected to final analysis. The results of this study are as follows. The activity-oriented, learning-oriented, and goal-oriented types of adult learners' learning orientation were found to have a significant effect on learning flow, and learning flow had a significant effect on learning performance. The learning-oriented and goal-oriented types of learning orientation influenced learning outcomes, and learning flow was found to mediate the relationship between the activityoriented, learning-oriented, and goal-oriented types of learning orientation and learning outcomes. What can be seen from these results is that in order for adult learners to participate in learning activities and increase awareness of learning outcomes according to learner orientation, it is necessary to provide various opportunities and incentive systems at lifelong education institutions to increase learning immersion. I'm doing it. Therefore, differentiated lifelong education programs are needed by distinguishing the learning orientation of adult learners.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"80 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140421406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.52660/jksc.2024.30.1.25
Ha-Ran Yoo, Jae-Nam Lee
The AI-Based customized cosmetics market within the south korean cosmetic industry has reached the commercialization stage, requiring strategic responses to future potential demand. This study investigates the effect of the co-evolution opinion of AI-Based customized cosmetics preparation on the opinions on AI-Based customized cosmetic preparation managers and the potential demand values. Data analysis is lived in Seoul and Gyeonggi, The final 827 copies of data collected from female consumers in their 20s and 40s and older who are interested in AI-Based customized cosmetics were analyzed using SPSS WIN 20.0. As a result, It was confirmed that the co-evolution opinions of AI-Based customized cosmetics preparation (radical innovation and incremental innovation) influenced AI-Based customized cosmetic preparation managers opinions (supervision and management of the preparation process, safety and hygiene management) and potential demand values of AI-Based customized cosmetics (economic value, quality value, social-ethical value, brand value). Therefore, if marketing strategies for the growth of AI-Based customized cosmetics are formulated based on this study, it could contribute to the popularization of such products and the development of the cosmetic industry.
韩国化妆品行业的人工智能定制化妆品市场已进入商业化阶段，需要对未来的潜在需求做出战略性回应。本研究调查了人工智能定制化妆品制剂的共同进化意见对人工智能定制化妆品制剂管理者意见和潜在需求价值的影响。数据分析在首尔和京畿道进行，并使用 SPSS WIN 20.0 分析了从对人工智能定制化妆品感兴趣的 20 多岁和 40 多岁女性消费者处收集的最终 827 份数据。结果证实，AI 定制化妆品制备的共同进化观点（激进式创新和渐进式创新）影响了 AI 定制化妆品制备管理者的观点（制备过程的监督管理、安全卫生管理）和 AI 定制化妆品的潜在需求价值（经济价值、质量价值、社会伦理价值、品牌价值）。因此，如果能在本研究的基础上制定促进人工智能定制化妆品发展的营销战略，将有助于此类产品的普及和化妆品行业的发展。
{"title":"The Effect of Co-evolution of AI-Based Customized Cosmetics Preparation on Customized Cosmetic Preparation Managers and Potential Demand Values","authors":"Ha-Ran Yoo, Jae-Nam Lee","doi":"10.52660/jksc.2024.30.1.25","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.25","url":null,"abstract":"The AI-Based customized cosmetics market within the south korean cosmetic industry has reached the commercialization stage, requiring strategic responses to future potential demand. This study investigates the effect of the co-evolution opinion of AI-Based customized cosmetics preparation on the opinions on AI-Based customized cosmetic preparation managers and the potential demand values. Data analysis is lived in Seoul and Gyeonggi, The final 827 copies of data collected from female consumers in their 20s and 40s and older who are interested in AI-Based customized cosmetics were analyzed using SPSS WIN 20.0. As a result, It was confirmed that the co-evolution opinions of AI-Based customized cosmetics preparation (radical innovation and incremental innovation) influenced AI-Based customized cosmetic preparation managers opinions (supervision and management of the preparation process, safety and hygiene management) and potential demand values of AI-Based customized cosmetics (economic value, quality value, social-ethical value, brand value). Therefore, if marketing strategies for the growth of AI-Based customized cosmetics are formulated based on this study, it could contribute to the popularization of such products and the development of the cosmetic industry.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"46 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140418996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.52660/jksc.2024.30.1.143
Ye-Jin Wang, Eun-Jun Park
The purpose of this study was to investigate the relationship between career adaptability, educational performance and educational satisfaction among learners aged 20 and older who have experience in beauty academy in Seoul and Gyeonggi-do. This study used 599 self-written questionnaires and conducted frequency analysis, factor analysis, reliability analysis and regression analysis using the SPSS 22.0 program. As a result, career adaptability was found to effects educational performance and educational satisfaction, and also educational performance was found to affect educational satisfaction. Based on the results of this study, we intend to provide high-quality beauty education by establishing an effective beauty education strategy. in subsequent studies, it is expected that in-depth research will be conducted to understand learners' career adaptability, educational performance and educational satisfaction by gender, age and major field.
{"title":"A Study of the Relationship between Career Adaptability, Educational Performance and Educational Satisfaction among Beauty Academy Learners","authors":"Ye-Jin Wang, Eun-Jun Park","doi":"10.52660/jksc.2024.30.1.143","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.143","url":null,"abstract":"The purpose of this study was to investigate the relationship between career adaptability, educational performance and educational satisfaction among learners aged 20 and older who have experience in beauty academy in Seoul and Gyeonggi-do. This study used 599 self-written questionnaires and conducted frequency analysis, factor analysis, reliability analysis and regression analysis using the SPSS 22.0 program. As a result, career adaptability was found to effects educational performance and educational satisfaction, and also educational performance was found to affect educational satisfaction. Based on the results of this study, we intend to provide high-quality beauty education by establishing an effective beauty education strategy. in subsequent studies, it is expected that in-depth research will be conducted to understand learners' career adaptability, educational performance and educational satisfaction by gender, age and major field.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"288 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140420931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.52660/jksc.2024.30.1.130
Jeong-Man Lee
The cosmetics industry in Korea, which exports have recently grown rapidly, can be said to have been influenced by the continued Korean Wave overseas. However, based on the experiential marketing theory that connects to value relationships with customers, there is very little analysis of the impact of the Korean Wave on the image and purchase of Korean products. This study empirically analyzed the impact of the Korean Wave on cosmetic product image and product purchase intention among 260 Chinese and Indonesian female consumers by the structural equation models using AMOS 26.0. Among the sub-factors of experiential marketing, feel experience, sense experience, think experience, and act experience had a significant effect on cosmetic product image and purchase intention, but relate experience had no effect. A comparison between the two countries showed a significant difference. In China think experience and sense experience had a significant impact on the cosmetic product image, but in Indonesia sense experience and relate experience had a significant impact on the cosmetic product image. The impact of cosmetics product image on purchase intention was greater than that of other experience factors in both countries, while China had a slightly greater influence than Indonesia. The results of this study can be used to improve the image of cosmetic products and promote sales promotion policies using the Korean Wave. Since the impact of the Korean Wave varies depending on the country, local culture and characteristics must be taken into consideration or differentiated Korean Wave promotion policies must be implemented.
{"title":"Study on the Impact of Korean Wave in China and Indonesia on Cosmetic Product Image and Purchase Intention","authors":"Jeong-Man Lee","doi":"10.52660/jksc.2024.30.1.130","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.130","url":null,"abstract":"The cosmetics industry in Korea, which exports have recently grown rapidly, can be said to have been influenced by the continued Korean Wave overseas. However, based on the experiential marketing theory that connects to value relationships with customers, there is very little analysis of the impact of the Korean Wave on the image and purchase of Korean products. This study empirically analyzed the impact of the Korean Wave on cosmetic product image and product purchase intention among 260 Chinese and Indonesian female consumers by the structural equation models using AMOS 26.0. Among the sub-factors of experiential marketing, feel experience, sense experience, think experience, and act experience had a significant effect on cosmetic product image and purchase intention, but relate experience had no effect. A comparison between the two countries showed a significant difference. In China think experience and sense experience had a significant impact on the cosmetic product image, but in Indonesia sense experience and relate experience had a significant impact on the cosmetic product image. The impact of cosmetics product image on purchase intention was greater than that of other experience factors in both countries, while China had a slightly greater influence than Indonesia. The results of this study can be used to improve the image of cosmetic products and promote sales promotion policies using the Korean Wave. Since the impact of the Korean Wave varies depending on the country, local culture and characteristics must be taken into consideration or differentiated Korean Wave promotion policies must be implemented.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"405 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140417339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.52660/jksc.2024.30.1.49
Ju-Hee Kim
This study mainly focused on the value types of the fashion customer value chain (CVC), and it was intended to examine the influence of related variables such as social filtering, information evaluation properties, and shopping needs. This study conducted a total of 283 questionnaires targeting male and female college students in their 20s in the Busan and Gyeongsangnam-do who had shopping experiences through shopping social filtering at internet shopping malls for the latest 6 months. For data analysis, SPSS program was used, and reliability measurement, factor analysis, multiple regression analysis, and T-test, ANOVA were conducted. The research results are as follows. First, social filtering of fashion customers had a significant influence in value erosion in the order of delivery filtering and product filtering, and value creation had a significant influence in the order of contents filtering and purchase history filtering. Second, In particular, information interest had a high positive influence on those all. Information reliability had a negative influence on value erosion and value creation, and information usefulness also had a negative influence on value payment. Third, shopping needs of fashion customers had a significant effect on value erosion, value creation, and value payment. Moreover, specialized shopping needs were more important than integrated shopping needs. Fourth, except for the consumer's gender, there was a difference in the fashion customer value chain type according to age, monthly average shopping frequency of fashion products, monthly average shopping cost, and daily shopping time.
{"title":"Factors Affecting Value Types of the Fashion Customer Value Chain: Focusing on Social filtering, Information Evaluation Properties and Shopping Needs","authors":"Ju-Hee Kim","doi":"10.52660/jksc.2024.30.1.49","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.49","url":null,"abstract":"This study mainly focused on the value types of the fashion customer value chain (CVC), and it was intended to examine the influence of related variables such as social filtering, information evaluation properties, and shopping needs. This study conducted a total of 283 questionnaires targeting male and female college students in their 20s in the Busan and Gyeongsangnam-do who had shopping experiences through shopping social filtering at internet shopping malls for the latest 6 months. For data analysis, SPSS program was used, and reliability measurement, factor analysis, multiple regression analysis, and T-test, ANOVA were conducted. The research results are as follows. First, social filtering of fashion customers had a significant influence in value erosion in the order of delivery filtering and product filtering, and value creation had a significant influence in the order of contents filtering and purchase history filtering. Second, In particular, information interest had a high positive influence on those all. Information reliability had a negative influence on value erosion and value creation, and information usefulness also had a negative influence on value payment. Third, shopping needs of fashion customers had a significant effect on value erosion, value creation, and value payment. Moreover, specialized shopping needs were more important than integrated shopping needs. Fourth, except for the consumer's gender, there was a difference in the fashion customer value chain type according to age, monthly average shopping frequency of fashion products, monthly average shopping cost, and daily shopping time.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"132 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140423514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.52660/jksc.2024.30.1.1
Ji-Hye Choi, Eun-Jun Park
Flowers are the outcome of plants. They have been commonly used as a material for art because they can express beauty with various colors and make diverse expressions possible. With the growth and development of the beauty art industry, people’s interest in hair art has increased. At the same time, materials for hair art have become diversified. For example, waste hair has been used for painterly-style art. In addition, color is emphasized for a formative meaning. In hair art created with flower images, hair is used to express flowers' diverse colors and 3-dimensional effects. The study results found the following: In Design I, dark colors were used to dynamically express the natural colors and vigor of wildflowers. In Design II, wildflowers were expressed like living creatures with the movements of petals. In Design III, dark colors were used to make flower stalks look like the janggu (Korean drum) stick, naturally expressing petals. In Design IV, the lively energy of the color yellow was expressed with flowers, vibrantly expressing leaves. In Design V, dark colors were used to create a straight look, expressing flowers and leaves with a natural violet color. In Design VI, the vigor of wildflowers was expressed with the diverse colors of flowers and petals, while their liveliness was created with leaves. This study further developed hair art into a practical field of study with rare flowers in the pictorial book of wildflowers, allowing anyone to make various attempts.
花是植物的结晶。由于花卉可以用各种色彩来表现美，并使多样化的表达成为可能，因此被普遍用作艺术材料。随着美容艺术行业的发展壮大，人们对发饰艺术的兴趣也越来越浓厚。与此同时，头发艺术的材料也变得多样化。例如，废发被用于绘画风格的艺术创作。此外，还强调色彩的造型意义。在以花卉形象创作的发饰艺术中，头发被用来表现花卉多样的色彩和立体效果。研究结果如下：在设计 I 中，深色被用来表现野花的自然色彩和活力。在设计 II 中，野花通过花瓣的运动表现得像活物一样。在 "设计三 "中，使用深色使花茎看起来像韩国鼓棒，自然地表现花瓣。在 "设计四 "中，黄色的活力通过花朵表现出来，生动地表现了叶子。在设计五中，使用深色营造出直线造型，用自然的紫色表现花朵和叶子。在设计六中，用花朵和花瓣的不同颜色表现野花的活力，用叶子表现野花的生机勃勃。这项研究进一步将发饰艺术发展成为一个实用的研究领域，在《野花画册》中收录了罕见的花朵，任何人都可以进行各种尝试。
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Pub Date : 2024-02-28DOI: 10.52660/jksc.2024.30.1.107
Sun-Hyoung Kim
This study was conducted to analyze the impact of VR awareness, experience, and experiential elements on expectations of educational application among beauty-related department students, beauty education experts, and beauty industry workers. As a result of analyzing the impact of awareness of VR on expectations of educational application, it was found that overall, the higher the usefulness and interest in each subfactor of awareness of VR, the higher the positive expectations and the lower the negative concerns. As a result of analyzing the impact of VR experience on educational application expectations, it was found that overall, the higher the usability and experience of each subfactor of VR experience, the higher the positive expectations and the lower the negative concerns. As a result of analyzing the impact of experience elements for VR on expectations of educational application, it was found that overall, the higher the cognitive, educational, and immersion of each sub-factor of experience elements for VR, the higher the positive expectations and the lower the negative concerns. The research results showed that the higher the awareness, experience, and experiential elements of VR, the higher the positive expectations and the lower the negative concerns. We hope that this study will serve as basic data for the development of VR-based beauty education programs.
{"title":"The Impact of Perception, Experience, and Experiential Elements of VR(virtual reality) on Expectations of Educational Application: Comparative study of beauty-related department students, beauty education experts, and beauty industry workers","authors":"Sun-Hyoung Kim","doi":"10.52660/jksc.2024.30.1.107","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.107","url":null,"abstract":"This study was conducted to analyze the impact of VR awareness, experience, and experiential elements on expectations of educational application among beauty-related department students, beauty education experts, and beauty industry workers. As a result of analyzing the impact of awareness of VR on expectations of educational application, it was found that overall, the higher the usefulness and interest in each subfactor of awareness of VR, the higher the positive expectations and the lower the negative concerns. As a result of analyzing the impact of VR experience on educational application expectations, it was found that overall, the higher the usability and experience of each subfactor of VR experience, the higher the positive expectations and the lower the negative concerns. As a result of analyzing the impact of experience elements for VR on expectations of educational application, it was found that overall, the higher the cognitive, educational, and immersion of each sub-factor of experience elements for VR, the higher the positive expectations and the lower the negative concerns. The research results showed that the higher the awareness, experience, and experiential elements of VR, the higher the positive expectations and the lower the negative concerns. We hope that this study will serve as basic data for the development of VR-based beauty education programs.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"8 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140420175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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