The Mediating Effect of AI Trust on AI Self-Efficacy and Attitude Toward AI of College Students

International Journal of Metaverse Pub Date : 2023-12-31 DOI:10.54536/ijm.v2i1.2286

Brandon N Obenza, Jasper Simon Ian E Baguio, Karyl Maxine W Bardago, Lemuel B Granado, Kelvin Carl A Loreco, Levron P Matugas, Darcy John Talaboc, Rolemir Kirk Don D Zayas, John Harry S Caballo, Ria Bianca R Caangay

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Abstract

This quantitative study investigated the mediating effect of AI trust on the relationship between AI self-efficacy and attitude toward AI of college students in Region XI, Philippines. Using adapted questionnaires, the data were gathered online via Google Forms, where the respondents were selected using stratified random sampling. Validity and reliability tests were employed on the measurement model, descriptive statistics were also used to describe the constructs in the study, while mediation analysis using the standard algorithm-bootstrapping of SmartPLS 4.0 was performed to assess the hypothesized mediation model. The findings revealed that the constructs of the study are valid and reliable. Moreover, college students also demonstrated moderate levels of AI trust and attitude toward AI and a high level of AI self-efficacy. Finally, the mediation analysis suggests that AI trust is deemed to have a substantial mediating effect on the relationship between AI self-efficacy and attitude toward AI of college students.

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人工智能信任对人工智能自我效能感和大学生人工智能态度的中介效应

本定量研究调查了人工智能信任对菲律宾第十一区大学生人工智能自我效能感与人工智能态度之间关系的中介效应。研究使用改编问卷，通过谷歌表单在线收集数据，并采用分层随机抽样的方式选取受访者。对测量模型进行了有效性和可靠性检验，并使用描述性统计来描述研究中的构念，同时使用 SmartPLS 4.0 的标准算法--bootstrapping 进行了中介分析，以评估假设的中介模型。研究结果表明，本研究的构念是有效和可靠的。此外，大学生还表现出中等水平的人工智能信任和人工智能态度，以及较高水平的人工智能自我效能感。最后，中介分析表明，人工智能信任被认为对大学生人工智能自我效能感和人工智能态度之间的关系具有实质性的中介效应。

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International Journal of Metaverse

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