The Influence of Image Perception on Favorability towards Women’s Hairstyles among Men in their 20s and 30s

Abstract

This study investigates the influence of female hairstyle images on men in their 20s and 30s, identifies how hairstyles affect images and image adjectives suitable for each hairstyle. The survey method used its own survey method for men in their 20s and 30s, and collected 300 survey analysis data for analysis, excluding 11 nonconformities. The collected data were analyzed using the SPSS 29.0 program to conduct technical statistical analysis of image adjectives by hairstyle, and factor analysis and reliability analysis were used to investigate the validity and reliability of image influences and preferences. For specific analysis, the main component analysis uses the Varimax analysis method and the results are as follows. To express purity, straight hair with a length of more than medium, long hair to express sexiness, short hair to express intelligence, and short perm to express cute appearance are more effective. This can be directed with the situation, the other person, and the image you want. It is expected that it will serve as basic data to play a social role with men and express each individual’s personality, while also serving as basic marketing data for image transformation in the hair industry.