Analysis of Digital Tourism Development Strategies as Promotion of Water Blow Tourism Nusa Dua Bali

Abstract

The tourism sector has a major contribution in increasing state and regional income. Therefore, it is important to make efforts to develop tourism in Indonesia. Water Blow Nusa Dua is one of the tourist destinations on the island of Bali which has a unique attraction and can be visited by tourists. One effort that can be made to increase the number of visits is through digital tourism by utilizing technology as a promotional medium. Based on this review, this research aims to determine and analyze the development of digital tourism in Water Blow Nusa Dua as a tourism development effort. The method used to develop a digital tourism strategy with SWOT analysis uses an internal factor evaluation (IFE) and external factor evaluation (EFE) matrix to determine the attractiveness of tourists at Water Blow Nusa Dua Bali internally (strengths and weaknesses) with external analysis ( opportunities and threats) that are taken into account in developing digital tourism in Water Blow Nusa Dua. This research can be used as recommendation material for the government or related parties in determining the direction of digital tourism development. This research can be used as recommendation material for the government or related parties in determining the direction of digital tourism development