{"title":"THE INFLUENCE OF POSITIVE AND NEGATIVE ELECTRONIC WORD OF MOUTH REVIEW ON HOTEL CUSTOMER E-REPURCHASE","authors":"Endang Tjahjaningsih, Dian Suprapti, Euis Soliha, Tristiana Rijanti","doi":"10.29210/020232265","DOIUrl":null,"url":null,"abstract":"Digital technology makes hotel bookings through online travel agents more attractive and more and more people want to make online travel booking agents create more attractive features for hotel bookings. The purpose of this study was to examine the effect of E-WoM on E-repurchase, especially in hotel bookings through Online Travel Booking Agent.com in Semarang City. The method used is an experimental research method using 56 participants using a different test-One Way Annova. The results of the study show that there are differences in the effect of E-WoM on e-repurchase in the form of positive and negative customer reviews from Online Travel Booking Agent XYZ customers.","PeriodicalId":510476,"journal":{"name":"JPPI (Jurnal Penelitian Pendidikan Indonesia)","volume":"83 7","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"JPPI (Jurnal Penelitian Pendidikan Indonesia)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29210/020232265","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Digital technology makes hotel bookings through online travel agents more attractive and more and more people want to make online travel booking agents create more attractive features for hotel bookings. The purpose of this study was to examine the effect of E-WoM on E-repurchase, especially in hotel bookings through Online Travel Booking Agent.com in Semarang City. The method used is an experimental research method using 56 participants using a different test-One Way Annova. The results of the study show that there are differences in the effect of E-WoM on e-repurchase in the form of positive and negative customer reviews from Online Travel Booking Agent XYZ customers.
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