Diversity of Theatrical Hit Animated Films Supply on OTT Platforms: Focusing on Genre and Nationality

Abstract

This study aims to examine the diversity of animation supply on OTT platforms using the top 50 domestic and international animated films in terms of box office success as a basis. The key findings are as follows. Firstly, subscription-based OTT services generally tend to offer only popular selected animations. On the other hand, VOD-based OTT services were found to provide most hit animations through purchasing or renting options. Subscription-based OTT services had lower content scale and diversity compared to VOD-based OTT services. Secondly, when examining the distribution by nationality, animations from three countries including Japan, the United States, and Korea accounted for 68.0%. When looking at the specific OTT platform services, Japanese, American, and Korean animations had a high supply rate across various OTT services, including Wavve Purchase (83.3%), Apple TV (75.0%), Disney Plus (100.0%), Watcha (66.7%), and Netflix (70.0%). Thirdly, when examining the distribution by genre, adventure, fantasy, and action accounted for 64.0%. When observed on specific OTT platform services, the supply rate of animations within these three genres was high on Wavve Purchase (66.7%), Apple TV (62.5%), Disney Plus (66.7%), Watcha (76.7%), and Netflix (60.0%).