The Impact of Quality Service and Price for the Satisfaction Customer on APRIL.COM Pematang Siantar

Wadi Sihombing, SE Benjamin Albert Simamora, Debbi Petra, SE MM Meyana Sitorus
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Abstract

The problem in this research is the lack of quality of customrt satisfaction. This research aims to determine the increase in customer satisfaction results by implementing service quality and price. This type of research is quantitative research carried out at APRIL.COM Pematangsiantar. The research subjects are incoming customers. Totaling 60 people. Data collection techniques in research are interviews, observation, documentation studies, and questionnaires to see customer satisfaction during the business process. Data analysis techniques are carried out in several stages, namely data quality testing, classical assumption testing, and hypothesis testing. Based on the coefficient of determination (R2), the adjusted R square value (is 0.590), which means that the influence of the independent variable (X) on variable Y is 59%. This can indicate that the variables Service quality (X1) and price (X2) explain the influence on the variable customer satisfaction customers at APRIL.COM Pematangsiantar is 59% while the remaining 41% is the influence of other independent variables that where not examined in this research. Thes factors include the location of APRIL.COM which is quite far from the campus area and main roads. Which will affect customers who come because there is competition within the same store and distance. It can be concluded that imp;ementing service quality and price can increase customer satisfaction at APRIL.COM Pematangsiantar in the coming year
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优质服务和价格对 APRIL.COM Pematang Siantar 网站客户满意度的影响
这项研究的问题在于客户满意度的质量不高。本研究旨在确定通过实施服务质量和价格提高客户满意度的结果。此类研究是在 APRIL.COM Pematangsiantar 进行的定量研究。研究对象是即将到来的客户。共计 60 人。研究中的数据收集技术包括访谈、观察、文件研究和问卷调查,以了解业务流程中的客户满意度。数据分析技术分几个阶段进行,即数据质量检测、经典假设检验和假设检验。根据判定系数(R2),调整后的 R 平方值(为 0.590),即自变量(X)对变量 Y 的影响为 59%。这可以说明,服务质量(X1)和价格(X2)这两个变量对 APRIL.COM Pematangsiantar 的客户满意度变量的影响为 59%,而其余 41%则是本研究未考察的其他自变量的影响。这些因素包括 APRIL.COM 所处的位置,该位置距离校园区和主干道较远。这将影响前来购物的顾客,因为在同一商店和同一距离内存在竞争。可以得出结论,提高服务质量和价格可以在来年提高 APRIL.COM Pematangsiantar 的顾客满意度。
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