Biased Behavior and Stock Investment Decisions of Investors in Bali, Indonesia

Agus Wahyudi Salasa Gama, Ni Putu Yeni Astiti, Ni Wayan Eka Mitariani
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Abstract

Investment decisions are often affected by irrational behavioral factors that cause improper logical analysis. Herding and overconfidence are two behaviors that lead to biased decision-making, specifically regarding investment. Therefore, this study aimed to test the effect of herding and overconfidence on investment decisions moderated by financial knowledge and attitude. Using a sample of 267 stock investors, the test was conducted with PLS-SEM. The results showed that overconfidence positively influences individuals' investment decisions, while herding has no effect. Financial knowledge and attitude were found not to moderate this effect but could act as predictor variables with a significant positive impact on investment decisions. Keywords: Herding; Financial Knowledge; Financial Attitude; Financial Behavior Overconfidence.
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印度尼西亚巴厘岛投资者的偏差行为和股票投资决策
投资决策往往会受到非理性行为因素的影响,从而导致不恰当的逻辑分析。羊群效应和过度自信是导致决策偏差的两种行为,特别是在投资方面。因此,本研究旨在检验羊群效应和过度自信在金融知识和态度调节下对投资决策的影响。研究以 267 位股票投资者为样本,采用 PLS-SEM 方法进行了检验。结果显示,过度自信会对个人的投资决策产生积极影响,而羊群效应则没有影响。研究发现,金融知识和态度并不能调节这种影响,但可以作为预测变量,对投资决策产生显著的积极影响。 关键词羊群效应;金融知识;金融态度;金融行为 过度自信。
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