How Social Media Reviews and Perceived Value Affects the Purchase Intention of Beauty Products

Karina Vashti Devi, Laurentia Verina Halim
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Abstract

This research was conducted with the aim of analyzing the green economy transition in tourism, especially tourist villages, whether it is able to provide inspiration or actually prevent an increase in people's income in conditions of the COVID-19 shock. The research was carried out in tourist villages in West Java and Lampung Provinces. This study found thatthe transition of a tourist village with the concept of green economy has a strong influence in increasing the income of rural tourism communities in conditions of the COVID-19 shock, this is due to the fact that the green economy concept encourages the utilization of natural resources and environmental preservation, this will ensure a sustainable attraction for tourists which in turn can increase revenue. Keywords: COVID-19; green economy; tourism village.
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社交媒体评论和认知价值如何影响美容产品的购买意向
本研究旨在分析旅游业,尤其是旅游村落的绿色经济转型,在 COVID-19 冲击的条件下,是否能够为人们的收入增长提供启示或实际阻碍。研究在西爪哇省和楠榜省的旅游村进行。研究发现,在 COVID-19 冲击条件下,旅游村向绿色经济概念转型对增加乡村旅游社区的收入有很大影响,这是因为绿色经济概念鼓励利用自然资源和保护环境,这将确保对游客的可持续吸引力,进而增加收入。 关键词COVID-19;绿色经济;旅游村。
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