Semiotics Analyisis of Representation Chinese Culture in Sony Pictures Animation Film Wish Dragon Movie

Violita Shafira, Chen Rui
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Abstract

This research is entitled Representation of Chinese Culture in Wish Dragon Movie. Using semiotic analysis according to Roland Barthes. Semiotic analysis is used to analyze the signs that represent culture in the film Wish Dragon. This study aims to find the existence of a sign and then find out how Chinese culture is represented through the film Wish Dragon Movie by examining the meaning of denotation, connotation and myth according to Roland Barthes' semiotic model. In addition to finding out how the foreign audience acceptance to the Wish Dragon film and how the foreign audience understands the Chinese culture in this film, the researcher using audience comments in the most popular rated movies website to analyze.
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符号学分析索尼动画电影《威龙电影》中的中国文化表征
本研究的题目是《望子成龙电影中的中国文化表征》。运用罗兰-巴特的符号学分析方法。符号学分析法用于分析电影《威龙》中代表文化的符号。本研究旨在发现符号的存在,然后根据罗兰-巴特的符号学模型,通过考察指称、内涵和神话的含义,找出电影《威龙》是如何表现中国文化的。除了了解外国观众对《威龙》的接受程度以及外国观众如何理解影片中的中国文化,研究者还利用最受欢迎的电影评分网站中的观众评论进行分析。
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