Seasonality of chrysanthemum commercialization in the west region of São Paulo: the case of breeder

Abstract

Abstract The Flowers and Ornamental Plant sector supports an extensive network of entrepreneurs, in all stages related to cultivation, transport and commercialization. In this aspect, there is a great demand for skilled labor, making this sector a source of employment and income generation in the regions covered. However, there is great interference on the commercialization of flowers and ornamental plants by the seasonality of demand, which is often related to festive dates, weather, among other factors. Thus, knowledge about seasonal demands allows the sector to develop a plan, directing efforts to offer products with greater demand in a given period. This study aimed to generate information, through a case study based on the analysis of commercialization data, and verify the seasonal demand on the commercialization of ornamental species in western São Paulo. There was an increase in the demand for chrysanthemum cuttings, both for the domestic and export markets, during the years 2019 and 2020, in addition to fluctuations in the demand for some cultivars of cuttings of chrysanthemum in one year compared to the other. Through the analysis, it is concluded that the seasonality of commercialization of ornamental plants in the West Region of São Paulo really occurs, especially between the 26th and 34th week of the year, with the purpose of serving the domestic market of chrysanthemums. This result allows planning the planting and harvesting time, as well as the definition of the best varieties to be cultivated in these periods.