Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos

IF 3.5 3区 管理学 Q2 BUSINESS Journal of Marketing Management Pub Date : 2024-01-19 DOI:10.1080/0267257x.2024.2305748
Yiwen Chen, Li Chen, Yang Pan
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Abstract

As social media influencer endorsement gains significance in marketing communication, an increasing number of influencers have started to incorporate product information into their sponsored conten...
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社交媒体影响者代言:赞助影响者视频中产品属性描述的条件效应
随着社交媒体影响者代言在营销传播中的重要性日益凸显,越来越多的影响者开始将产品信息纳入其赞助的内容中。
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来源期刊
CiteScore
8.00
自引率
11.40%
发文量
79
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