{"title":"Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos","authors":"Yiwen Chen, Li Chen, Yang Pan","doi":"10.1080/0267257x.2024.2305748","DOIUrl":null,"url":null,"abstract":"As social media influencer endorsement gains significance in marketing communication, an increasing number of influencers have started to incorporate product information into their sponsored conten...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"14 1","pages":""},"PeriodicalIF":3.5000,"publicationDate":"2024-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/0267257x.2024.2305748","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
As social media influencer endorsement gains significance in marketing communication, an increasing number of influencers have started to incorporate product information into their sponsored conten...
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