{"title":"The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention","authors":"Minjung Cho, Eunju Ko, Benjamin E. Borenstein","doi":"10.1080/02650487.2024.2306763","DOIUrl":null,"url":null,"abstract":"While fashion brands, manufacturers, and third-party agencies have long used eco-labels to inform consumers about their sustainability efforts, this method is now becoming popular among retailers, ...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"47 1","pages":""},"PeriodicalIF":5.3000,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2024.2306763","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
While fashion brands, manufacturers, and third-party agencies have long used eco-labels to inform consumers about their sustainability efforts, this method is now becoming popular among retailers, ...
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