A gift from travel: The shift of gift-giving in the new mobilities paradigm

IF 7.3 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism Management Perspectives Pub Date : 2024-02-12 DOI:10.1016/j.tmp.2024.101236

Dan Zhu , Huan He , Xueke (Stephanie) Yang , Honggang Xu

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Abstract

This study explores the tourism gifting practices, examining their patterns, experiences and social benefits under the New Mobilities Paradigm (NMP). Through interview and observations, it investigates Chinese domestic tourists' gift-giving practices with the destination of Dali, Yunnan Province, China. We reveal that tourists casually purchase lightweight, practical, and regionally featured tourism merchandise as gifts, engaging in gift exchanges-both online and offline-during fragmented time. Tourist gift donors and recipients tend to share and consume tourism gifts briefly, with easy opportunities to reacquire the same goods online. This dissolves traditional gift-giving, as represented by the three-stage tripartite circulation model, into a fluid relational network with decentralized and diversified experiences, which brings about “network capital” for all involved actors. By introducing the NMP perspective, this study enriches and extends the research boundary of the tourism gifting. It also refines the explanatory power of the NMP in the materiality studies of tourism mobilities.

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旅行的礼物：新流动范式中的送礼转变

本研究探讨了旅游馈赠行为，研究了新移动范式（NMP）下的馈赠模式、体验和社会效益。通过访谈和观察，本研究以中国云南省大理市为目的地，调查了中国国内游客的送礼行为。我们发现，游客会随意购买轻便、实用、具有地方特色的旅游商品作为礼物，并在碎片化的时间内进行线上和线下的礼物交换。旅游礼品的赠送者和接受者倾向于短暂地分享和消费旅游礼品，并很容易在网上重新获得相同的商品。这就将以三方流通模式为代表的传统礼品赠送消解为一个具有分散和多样化体验的流动关系网络，为所有参与方带来了 "网络资本"。通过引入 NMP 视角，本研究丰富并扩展了旅游馈赠的研究范围。它还完善了 NMP 在旅游流动性物质性研究中的解释力。

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来源期刊

Tourism Management Perspectives Multiple-

CiteScore

15.60

自引率

3.40%

发文量

审稿时长

59 days

期刊介绍： Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.