{"title":"Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation","authors":"Jihern Kim, Dongwon Min, Eunkyung Lee","doi":"10.1080/02650487.2024.2301891","DOIUrl":null,"url":null,"abstract":"The market for elderly consumers is expanding fast as the elderly population is increasing rapidly. Subsequently, the understanding of how elderly consumers perceive and make judgments of new infor...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"28 1","pages":""},"PeriodicalIF":5.3000,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2024.2301891","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
The market for elderly consumers is expanding fast as the elderly population is increasing rapidly. Subsequently, the understanding of how elderly consumers perceive and make judgments of new infor...
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