How does technological innovation impact the service time and the attraction of new customers in the financial sector? Evidence from an emerging economy
Lorena Reyes-Rubiano, Ingrid Y. Amaya, David Medina Mayorga, Andrés Muñoz-Villamizar, Elyn Solano-Charris
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引用次数: 0
Abstract
Due to safety perceptions, Colombian banking clients prefer to visit bank branch offices instead of other channels. Thus, there are long waiting for lines at branch offices. Considering the need for more tools for strengthening and streamlining client service, the number of financial clients tends to diminish. In this context, this paper aims to measure the impact of technological innovation on the clients’ waiting time and the attraction of new customers. We propose a simulation-based methodology to analyze customer behaviors and forecast the diffusion effect on mobile app adoption. Furthermore, our study provides managerial insights and future research lines.
期刊介绍：
Operations Management Research is a peer-reviewed journal that focuses on rapidly publishing high-quality research in the field of operations management. It aims to advance both the theory and practice of operations management across a wide range of topics and research paradigms. The journal covers all aspects of operations management, including manufacturing, supply chain, health care, and service operations. It welcomes various research methodologies, such as case studies, action research, surveys, mathematical modeling, and simulation. The goal of Operations Management Research is to promote research that enhances both the theory and practice of operations management, as it is an applied discipline. The journal also publishes Academic Notes, which are special papers that address research methodologies, the direction of the operations management field, and other topics of interest to academicians. Additionally, there is a demand for shorter and more focused research articles in operations management, which this journal aims to fulfill.
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