Using loyalty card data to understand the impact of weather on click & collect behaviours in UK retailing

Natalie Rose, Les Dolega, Francisco Rowe
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Abstract

This study assesses the influence of weather on Click & Collect (C&C) usage in England, examining differences between the day of order and day of collection, and how the weather influences the time...
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利用会员卡数据了解天气对英国零售业点击取货行为的影响
本研究评估了天气对英格兰点击取货(C&C)使用情况的影响,研究了下单日和取货日之间的差异,以及天气如何影响点击取货的时间。
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