Elucidating research trends in omnichannel shopping using a bibliometric and network visualization analysis

Manoj Kumar, Neha Gahlawat, Sumanjeet Singh, Devkant Kala, Minakshi Paliwal
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Abstract

Over the past decade, the rise of omnichannel shopping, driven by evolving consumer shopping behavior and technological advancements in retail, has motivated us to conduct a comprehensive literatur...
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利用文献计量学和网络可视化分析阐明全渠道购物的研究趋势
过去十年间,消费者购物行为的演变和零售业技术的进步推动了全渠道购物的兴起,促使我们对其进行了全面的研究。
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