{"title":"Tracing emotional responses to nature-based tourism commercials and tagging individual sequences","authors":"Christian Weismayer, Ilona Pezenka","doi":"10.1080/02508281.2024.2312348","DOIUrl":null,"url":null,"abstract":"Most tourism campaigns rely heavily on emotional appeals. Therefore, it is crucial to understand which video sequences elicit certain emotions to determine whether they are consistent with the targ...","PeriodicalId":47549,"journal":{"name":"Tourism Recreation Research","volume":"24 1","pages":""},"PeriodicalIF":3.4000,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism Recreation Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/02508281.2024.2312348","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Most tourism campaigns rely heavily on emotional appeals. Therefore, it is crucial to understand which video sequences elicit certain emotions to determine whether they are consistent with the targ...
期刊介绍：
Tourism Recreation Research is a multidisciplinary international journal now published quarterly; it focuses on research problems in various tourism and recreational environments — ecological, economic, and socio-cultural — and attempts to seek solutions for sustainable development. Contributions are also encouraged on fundamental research concepts and theories. The journal carries regular features such as Research Note, Post-Published Reviews and Book Reviews. The ‘Research Note’ provides opportunity for scholars who have attained sufficient maturity to establish reliable findings in their field of research. The ‘Post-Published Review’ section has been introduced to capture deep insights into the papers that have already been published in Tourism Recreation Research to fill in gaps in the received information. Strong emphasis is laid on original research and readable prose.
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