Fostering conative loyalty in tourism and hospitality loyalty programs: an eye-tracking experiment of reward timing, fairness perception, and visual attention
Wagner Júnior Ladeira, Weng Marc Lim, Fernando de Oliveira Santini, Tareq Rasul, John Lewis Rice, Mohd Azhar
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Abstract
This study investigates the impact of reward timing (immediate versus delayed rewards) on conative loyalty (deliberate, intention-based commitment to repeatedly choose a specific brand, even in the...
期刊介绍：
Tourism Recreation Research is a multidisciplinary international journal now published quarterly; it focuses on research problems in various tourism and recreational environments — ecological, economic, and socio-cultural — and attempts to seek solutions for sustainable development. Contributions are also encouraged on fundamental research concepts and theories. The journal carries regular features such as Research Note, Post-Published Reviews and Book Reviews. The ‘Research Note’ provides opportunity for scholars who have attained sufficient maturity to establish reliable findings in their field of research. The ‘Post-Published Review’ section has been introduced to capture deep insights into the papers that have already been published in Tourism Recreation Research to fill in gaps in the received information. Strong emphasis is laid on original research and readable prose.
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