Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising

Pam Richardson-Greenfield, Carrie LaFerle, Yashar Dehdashti, Steve Edwards
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Abstract

Governmental agencies and other watchdog organizations are tasked with detecting deceptive advertising and punishing those who employ it. Finances, company image, and consumer–brand relationships a...
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应对欺骗造成的损害:确定欺骗性广告指控后的有效危机应对策略
政府机构和其他监督组织的任务是发现欺骗性广告,并惩罚那些使用这种广告的人。财务、公司形象以及消费者与品牌之间的关系都是广告的重要因素。
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