Enhancing Spectator Engagement in E-sports Events

Abstract

This study investigates and measures factors related to the involvement of spectators in e-sports events using a Structural Equation Model (SEM) coupled with a Necessary Condition Analysis (NCA). The researchers conducted the study within a framework of push and pull factors. The findings indicate that both push and pull factors impact commitment, and that commitment has an impact on engagement. The practical implication of this is that management should emphasize pull factors, such as improving the quality of events, strategies for enhancing event attractiveness at the community level, managing event rewards, considering pricing strategies, utilizing promotions, and selecting suitable venues. Regarding the theoretical implications, the significance of three factors, push, pull, and commitment, are underscored as necessary conditions for engagement in this context. This research provides valuable in-depth insights for e-sports event managers to develop strategies which increase interest and participation among spectators, thereby enhancing the overall experience and growth of the industry.